OAAA releases guide for maximizing impact of brand messages

In OOH News By M4G Bureau - September 29, 2021

The Creative Best Practices Guide offers a checklist of each creative element to consider while developing a campaign

‘Need comparable metrics for DOOH inclusion in media plans’

In Digital OOH By N Jayalakshmi - June 30, 2021

Rachana Lokhande - Advisor to Board of IOAA, Business Strategist, Consultant digital Media Services, Schindler AG, and Satyen Sharma - Head Ormax OHM, Ormax Media, spoke at length on the various key aspects involved in syndicated audience measurement at the session ‘Redefining DOOH Audience Measurement’ The session, held as part of the Quividi conference, ‘India, the next DOOH giant?’ was moderated by Olivier Duizabo - President, Quividi.

Quividi India Conference today, focus on DOOH growth, audience metrics, monetising business models

In Digital OOH By M4G Bureau - June 29, 2021

Sessions on ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"

Quividi Conference on “India, the next DOOH giant?” on June 29

In Digital OOH By M4G Bureau - June 28, 2021

The knowledge sessions will focus upon ‘Driving DOOH Growth’, ‘Redefining DOOH Audience Measurement’, ‘Syndicated Audience Measurement’, ‘OOH in transition’, ‘New Business Models’, and ‘The Business Model Powering The Next Billion Outernet Digital Screens"

Quividi India Conference to feature a session on ‘Redefining DOOH Audience Measurement’

In Digital OOH By M4G Bureau - June 25, 2021

The knowledge session will centre on the challenges related to OOH audience measurement in India and the different initiatives being taken to bring data and business intelligence to the industry.

Quividi to organise conference on ‘India, the next DOOH Giant?’ on June 29

In OOH News By M4G Bureau - June 22, 2021

The conference will feature knowledge sessions on the current state of D/OOH Indian market, use of real-time audience data and contextualised communication to drive consumer engagement, as well as new monetisation models.

A razor sharp statement?

In Campaigns By M4G Bureau - April 08, 2021

This Super-Max OOH display has been making the rounds on social media for its sheer innovation and simple brilliance.

Havas Media wins integrated mandate of Micromax

In OOH News By M4G Bureau - March 31, 2021

The mandate includes traditional and digital media, as well as creative brand strategy.

JCDecaux launches tool to study impact of OOH creatives

In OOH News By M4G Bureau - March 03, 2021

The tool called OPTIX uses machine learning to review the visual effectiveness of a creative and predict its performance for brands

Now showing @ iMAX - Xiaomi's Mi11!

In Gallery By M4G Bureau - February 12, 2021

The tech giant showcases every frame of latest Mi11 smartphone on this circular OOH display