It's raining love: SET MAX's OOH splash for Aashiqui II

In OOH News By Bhawana Anand - July 24, 2013

SET Max creates a romantic sensation on the OOH medium to promote Aashiqui 2's world premier on TV.

Micromax pays tribute to the world's first SMS

In OOH News By VJ Media Bureau - July 23, 2013

Following the legacy of creating'nothing like anything' experiences, Micromax set up'Taar Ghar' helping 1500 people to send telegrams within two days

Dance connect with 7UP

In OOH News By VJ Media Bureau - July 15, 2013

7 UP's new activation is all about connecting the brand with the magic of dance.

Hindustan Times launches'Your Gurgaon, Your Voice' campaign

In OOH News By VJ Media Bureau - June 29, 2013

DDB MudraMax creates a high decibel OOH campaign by using unipoles, traffic signals, metro pillar panels and wall wraps to amplify the tagline - "Your Gurgaon, Your Voice”.

Everyuth Menz: Well played on OOH

In Campaigns By VJ Media Bureau - June 28, 2013

In order to promote the brand Everyuth Menz, DDB MudraMax organized unique consumer activation program"Play out of your skin” across different cities.

The 'Why' and 'How' behind Mushrooming specialist agencies

In OOH News By Reena Mehta - June 21, 2013

Last few years have seen a sudden mushrooming of specialist agencies in the outdoor space. Outdoor Asia puts agency wallas - big and small - in an analytical mood to reason out this trend and suggest the way forward.

OOH dances to IPL's'Jhumping Jhapak'

In OOH News By Bhawana Anand - May 20, 2013

IPL is as much about smart marketing blitzkrieg as it is about cricket. The IPL Season 6, which is drawing to a close, drew a tremendous response, thanks to some smart OOH ideas by SET MAX in collaboration with MOMS.

Vikas Nowal to sign off from DDB MudraMax

In OOH News By VJ Media Bureau - May 07, 2013

After 3 years with the outdoor specialist agency, Vikas now plans to start his own venture, which will disclosed in the next 10 days.

OOH: The reminder media under review

In OOH News By Nabamita Chatterjee - March 23, 2013

Out-of-home industry expects to leverage exponential growth in 2013-14. Here lies a comparative account on the sector to understand the opportunities and loop holes which needs to be fulfilled this year.

Star Plus and DDB MudraMax initiate door knock programs

In OOH News By Bhawana Anand - March 18, 2013

The activity was live for 15 days, which saw the participation of around 152 women per society.