Campaigns
Star Plus and DDB MudraMax initiate door knock programs
The activity was live for 15 days, which saw the participation of around 152 women per society.
With an aim to promote the brand name and popular show Diya Aur Bati Hum, Star Plus and DDB MudraMax initiated door knock programs and invited people for society activations. The idea was to leverage the ideology of show’Nayi Soch’ and at the same time make people sample the content. The ideation of the activity was done on the story’s theme which encourages women to pursue their dreams while also being great
AUGUST 2025
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