Campaigns
Danone B’lue box reaches colleges & corporate parks
The activity was mainly targeted at youth and was piloted at National College in Mumbai recently.

A huge visually appealing box full of Danone B’lue, smashed and hit from a corner was placed at a strategically chosen spot. Intriguing cues (such as’Head to your Best’,’Get your Body, Mind & Mood Back to their Best’, etc) were placed at various locations within the campus, to direct the TG towards the box. Mock college students were made to notice the box with curiosity and initiate trials for the drink. This motivated the actual students to go near the drop box and collect the drink.
A huge turnout of people wanted to try the product during the pilot activity owing to the smash-hit box. Approximately 540 bottles were sampled in just 25 minutes! Considering the success of this activity, it will now be executed in 25 more colleges & corporate parks each, across the country.
-
Innovative Use
Xiaomi India’s gold bar prank for Redmi Note 14 Pro 5G champagne gold launch
-
OAC
Jaikishin Chhaproo of ITC Limited joins insightful lineup of panelists at OAC 2025
-
Campaigns
Starbucks brews a visual delight with 3D anamorphic campaign in Bangalore
-
OAC
Raghav Anand, Partner at EY to speak at OAC 2025