Results For "Lodestar"
37 News Found
Coca Cola’s Bromance on OOH soon
In OOH News By M4G Bureau - April 05, 2018
GLO, the outdoor wing of Lodestar UM, that handles the account is expected to release a wide-scale OOH campaign in the coming weeks
BIBA hits the streets to showcase autumn winter collection
In Campaigns By M4G Bureau - November 16, 2017
The brand has targeted women from all walks of life -- from budget-conscious housewives to corporate executives. The one-month campaign has been executed in Ahmedabad and Hyderabad by Greenline Glo, a Lodestar UM group company
BMW continues to sizzle OOH with its X series
In Campaigns By M4G Bureau - November 14, 2017
In association with Greenline Glo, a Lodestar UM group company, the brand once again captures the outdoor to initiate booking for its new X series
ALTBalaji appoints Lodestar UM as media agency
In OOH News By M4G Bureau - October 05, 2017
The mandate includes media investment and strategic partnership covering print, television, online, OOH and radio
Federal Bank goes outdoor asking ‘Why Settle For Less?’
In Campaigns By Bhawana Anand - August 24, 2017
The bank opted for train branding and an innovative on-ground activity as part of its integrated campaign
BMW 5 Series slips into cruise mode on OOH landscape
In Campaigns By Bhawana Anand - August 12, 2017
The campaign, planned and executed by Greenline Glo – a Lodestar UM Group company – was positioned to connect with the high-income group in particular.
Orient Electric appoints Lodestar UM as Media AoR
In OOH News By M4G Bureau - August 01, 2017
Lodestar UM with its proven planning process, coupled with deep insights and solutions led approach will strive to create a strong and differentiated go-to-market strategy – cutting through the clutter
BMW India signs Lodestar UM as its strategic media partner
In OOH News By M4G Bureau - July 10, 2017
UM handles the BMW account globally in more than 44 markets and now the mandate has been extended to India as well.
Shashi Sinha, CEO, IPG Mediabrands India to address & moderate OAC 2017 session on media planning & OOH
In OOH News By M4G Bureau - June 06, 2017
Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport & Magna Global in India
Amul goes outdoor with'goodness of cow milk'
In Campaigns By Bhawana Anand - May 10, 2017
The media planning and buying done by Glo, the outdoor wing of Lodestar UM. The agency has used a mix of unipoles and bqs to cover large parts of Delhi NCR market.