Amul goes outdoor with'goodness of cow milk'

Amul launched an impactful 3-month outdoor campaign to promote it ‘Cow Milk’ offering. The objective of the campaign was to maintain Amul’s market leadership and to quell any competition in the milk category. The campaign, that was launched in Delhi NCR in April, will continue to be in the outdoor until June.

The media planning and buying done by Glo, the outdoor wing of Lodestar UM. The agency has used a mix of unipoles and bqs to cover large parts of Delhi NCR market.  

Amul has kept its communication quite direct in the campaign, emphasising on the quality of the milk and brand name. Interestingly, the brand has also played on its price point by mentioning the MRP clearly in the creatives.