Campaigns
BIBA hits the streets to showcase autumn winter collection
The brand has targeted women from all walks of life — from budget-conscious housewives to corporate executives. The one-month campaign has been executed in Ahmedabad and Hyderabad by Greenline Glo, a Lodestar UM group company
Ethnic wear fashion brand BIBA has taken the OOH route to showcase its new autumn winter collection. The brand has targeted women from all walks of life — from budget-conscious housewives to corporate executives. The one-month campaign has been executed in Ahmedabad and Hyderabad by Greenline Glo, a Lodestar UM group company.
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‘Make OOH more affordable & accessible to regional brands’
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The large-scale transit media execution wraps the entire staircase, escalator walls, landings, and surrounding surfaces with Pantene branding and product...
Grogu takes over Sankofa Square fountains in immersive OOH activation
The activation was executed through a collaboration between OMG23, The Walt Disney Company, Branded Cities, and Sankofa Square
Tourism and Events NT positions the Northern Territory as ‘None of a Kind’
The campaign created by KWP and Partners
NZ Post uses hyperlocal OOH to remind New Zealanders of their nearest branch
The campaign is created and executed by Thinkerbell Aotearoa
Hocco turns Mumbai’s streets into a moving ice cream carnival
The campaign is executed in partnership with Wrap2Earn
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
Agentic AI powered the buy from beginning to end, using the brand’s campaign goals to inform audience and venue targeting,...
Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
The research has been conducted in partnership with Omnicom Media and JCDecaux
The Times uses mixed reality AI to turn UK billboards into “windows to the past”
The campaign is created by The Times and T&P and executed on Ocean Outdoor’s assets
UltraLED Displays unveils Mumbai experience centre
The company plans to roll out five additional experience centres across major cities as part of its nationwide expansion strategy.
Philips PPDS installs 6x2m LED wall at Saarländisches Staatstheater
Opened in 1938, the Saarländisches Staatstheater (Saarland State Theatre) is a cultural landmark in Saarbrücken – the largest city in...
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Campaigns
Pantene turns Singapore commuter corridor into an immersive OOH brand experience
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Campaigns
Hocco turns Mumbai’s streets into a moving ice cream carnival
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Campaigns
Broadsign, Global Netherlands, and Draft Digital launch first agentic AI OOH campaign
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Insights“OOH needs better accountability”