Hero Lectro E-cycles’ #WantItFlauntIt campaign goes live on OOH

In Campaigns By M4G Bureau - November 02, 2021

Laqshya Media Group executed the multi city campaign for Hero Lectro E-cycles, that was planned through the AI-powered OOH tool ‘SHARP’, which helped to get the most appropriate locations in each city.

Traffic is back in cities, says Laqshya Media study on travel time

In OOH News By M4G Bureau - July 23, 2021

The study conducted by Laqshya Media on travel time across 9 Indian cities over 60 days shows traffic volumes growing again in most cities, indicating greater opportunities for brand presence in the OOH Media.

Hyundai goes all royal and OOH for ALCAZAR

In Campaigns By M4G Bureau - March 15, 2021

The 30-day campaign across Delhi, Mumbai, Bangalore, Chennai and Hyderabad builds buzz around the name of the new model.

Hyderabad airport recovers 66% of domestic traffic in January 2021

In OOH News By Bhawana Anand - March 08, 2021

With this tally, the Rajiv Gandhi International Airport in Hyderabad becomes the world's 3rd fastest-growing airport and the highest among the ‘Big 4’ post pandemic.

Tanishq sets a positive ‘Shagun’ with new campaign

In Campaigns By M4G Bureau - February 23, 2021

The brand kicked off the new campaign in partnership with Laqshya Media Group across top ten cities.

Data, technology & value for money: key factors for OOH in 2021

In OOH News By Bhawana Anand - January 21, 2021

Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021

Tanishq sparkles with new ode to Earth

In Campaigns By M4G Bureau - January 05, 2021

Iconic, large format and cluster media have been utilised to bring out the beauty of the brand’s new collection of diamonds called ‘Moods of the Earth’

Campaigns that kept the OOH sheen alive in 2020

In OOH News By Bhawana Anand - December 29, 2020

These OOH campaigns revived the OOH appeal and brand spends on the medium, post lockdown

Tanishq launches Ekatvam campaign on 1,52,000 sq ft OOH media

In Campaigns By M4G Bureau - November 10, 2020

In partnership with Laqshya Media Group, the special Ekatvam campaign has been deployed in 10 cities in India - Mumbai, Delhi NCR, Bangalore, Kolkata, Hyderabad, Chennai, Ahmedabad, Pune, Lucknow and Patna

India saw positive growth in August & September onwards: Laqshya Media Group report

In Research By M4G Bureau - October 19, 2020

The highest monthly GST collection since the beginning of the lockdown was in September and monthly tax revenue for August crossed the tax revenue of the same month last year