Hiland takes its residential project outdoors

In OOH News By Nabamita Chatterjee - November 03, 2014

The real estate developer used various OOH formats across West Bengal including front lit, non lit and back lit hoardings, LED boards, unipoles, pillars and mobile vans among others to promote its latest residential project - Hiland Greens Phase II .

Audi Quattro grabs attention through OOH

In Campaigns By Nabamita Chatterjee - October 31, 2014

Audi Q3 raises high awareness level among its target audience through large format media, with vital facts about SUVs and invited them to experience the Quattro.

Bangalore is yet to catch up with digitised OOH formats: Ranadeb Paul

In Viewpoints By M4G Bureau - October 14, 2014

During his session, Ranadeb Paul, AVP & Business Head - South & East, and National Head- Activation, Kinetic Worldwide India, mentioned that Karnataka lags behind in terms of the new developments on the OOH landscape.

Vodafone showcases winning spirit on OOH

In Campaigns By Bhawana Anand - October 10, 2014

The objective of the campaign was to communicate Vodafone's new offering and in the process activate the dormant subscribers and upscale the ticket (recharge) value per recharge

Cadbury tempts audience with'Ooze' effects on hoardings

In OOH News By Bhawana Anand - October 07, 2014

The OOH campaign, executed by Kinetic Worldwide India, is essentially targeted at the affluent urban youth

Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific

In Gallery By - July 29, 2014

The Ugly Truth–DOOH , Interactivity and Engagement

OOH research is going to be as good as it gets: Gallen Yip

In Viewpoints By M4G Bureau - July 21, 2014

Gallen Yip, Research Director, Kinetic Worldwide, Asia Pacific, says OOH is here to stay in the long foreseeable term. Yip shares his thoughts on the emerging trends in the global OOH industry.

Digital OOH: Sizing up the big picture

In OOH News By Nabamita Chatterjee - July 16, 2014

DOOH has the makings to make it big, say industry leaders

OAC 2014: Team Sapphire wears the crown of'Young Outdoorians'

In OOH News By VJ Media Bureau - July 10, 2014

OAC 2014 gave emerging outdoor professionals the opportunity to showcase their media planning skills for the FMCG industry through a unique'Young Outdoorians' contest

Myntra goes outdoor to encourage youth to'Live for Likes'

In Campaigns By Bhawana Anand - July 10, 2014

The campaign was rolled out in Bangalore, Delhi & NCR, Chennai, Hyderabad and Chandigarh