OAC 2014: Team Sapphire wears the crown of'Young Outdoorians'
By VJ Media Bureau - July 10, 2014
OAC 2014 gave emerging outdoor professionals the opportunity to showcase their media planning skills for the FMCG industry through a unique'Young Outdoorians' contest
The teams were called upon to prepare individual OOH media plans for the brand Sensodyne Toothpaste based on a brief given by Bhavana Mittal, Head of Media, Indian Sub-continent, CBS Global Media, GSK.
The participants were given a half day of Day II to make their presentations and the result was declared at the end of the Convention, before the Outdoor Advertising Awards function. The media plans were judged by a jury that had as members Bhavana Mittal, Raj Mohanty, Vice President, Kinetic Worldwide India, Siddharth Subramaniam, Principle Manager - Media, ITC Foods, Aashish Rai, GM - Marketing, Idea Cellular Ltd, Gaurav Suri, Executive VP & Head Marketing, UTI AMC Ltd, and Lokesh Kumar, Business Director, IKON.
All the teams were given ten minutes to present their ideas in the presence of the jury. The teams tried to highlight the proposition of the brand which is'sensitivity' and made the planning so that the trial customers become regular users of the brand and thereby increase the market share of the product with the help of a concrete media planning with sharp focus on OOH advertising. The teams suggested that the brand needs to use various outdoor formats, innovations, and activations at places like malls and multiplexes and thereby increase the engagement with the TG.
Finally, team Sapphire won the contest for proposing the best media plan for Sensodyne and special mentions were given for the plans suggested by team Ruby and Topaz.
While announcing the winner Mittal opined, "By observing the initiatives taken by the teams for the contest it seems that the future of the OOH industry is in the safe hands.â€
Emerald |
|
Niharika Mahatme |
Kinetic |
Nisha Singh |
Milestone Brandcom |
Srikant Kanchi |
Interspace Communications Pvt. Ltd. |
Priti Deshmukh |
Street Talk Connect Pvt. Ltd. |
Nitin Jain |
Jaguar Services Pvt. Ltd. |
Sapphire |
|
Amrita Shinde |
Interspace Communications Pvt. Ltd. |
Binny Jain |
Posterscope Group |
Shivam Gupta |
Transit Advertising Pvt. Ltd. |
Supriti Misra |
Street Talk Connect Pvt. Ltd. |
Arjan Singh |
Shoppers Stop Ltd. |
Turquoise |
|
Priyank Khandal |
Interspace Communications Pvt. Ltd. |
Nitesh Kumar Jha |
Transit Advertising Pvt. Ltd. |
Rishsabh Bhatia |
Transit Advertising Pvt. Ltd. |
Akshay Chhibbar |
Street Talk Connect Pvt. Ltd. |
Ruby |
|
Ritu Taneja |
Milestone Brandcomm |
Anurag Tiwari |
Transit Advertising Pvt. Ltd. |
Kamal Singh |
MOMS Outdoor Media Solutions Pvt. Ltd. |
Harshil Shah |
Crossword Bookstores Ltd. |
Aparna Singh |
Kinetic |
Niyank Zaveri |
Street Talk Connect Pvt. Ltd. |
Topaz |
|
Nidhi Kavle |
Milestone Brandcomm |
Madan Kumar |
Shoppers Stop Ltd. |
Jayanta Nath |
Outreach Advertising Pvt. Ltd. |
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