TIMDAA ties up with iGyaan for content

TIMDAA has roped in technology portal iGyaan for running content on digital displays within the Indira Gandhi International Airport (IGIA0, Delhi terminal. Earlier, TIMDAA provided weather forecast and updates on the displays but that did not seemingly engage many passengers. This initiative is aimed at engaging a greater number of passengers.

Talking about this initiative, Raika Gazder, Head Content, TIMDAA, said, "Content provides a superior brand connect as it engages for longer periods and stimulates cerebral activity relished by viewers. The digital OOH content experience at T3 Delhi Airport often exceeds world standards and is TG specific. Technology is a hot segment for our 70 per cent male audience and this module is almost addictive with real-time updates and HD videos."

The portal excels in technology related content such as mobiles, gadgets, and other electronic products and provide updates three times a day, mainly targeting the male audiences. The technical challenge was to update the media on T1 three times a day.

Bharat Nagpal, Founder & Business Head, iGyaan, explained: "We knew that sponsoring the Tech Update on Channel-T would give us the credit and our clients the most relevant exposure in the sponsorships space. Sponsorships are a vital part of today's media mix and Times OOH content team has been a great team to work with, technically proficient and oozing with creativity, they can work round the clock for clients when needed."