Results For "Interactive"
84 News Found
DDB MudraMax uses interactive technology to showcase ‘The Forevermark Journey’
In Digital OOH By M4G Bureau - July 26, 2017
The Forevermark Journey wall, technology advanced training kiosk, 2D transparent display unit and a 360 degree photo booth were the few innovations crafted by the agency
ENO leverages AR to drive its Freeze Off campaign in 5 cities
In OOH News By M4G Bureau - July 10, 2017
ENO Cooling leveraged augmented reality (AR) for its Freeze Off campaign to create a live interactive brand experience for consumers. The event was organised in a span of 5 weeks at five different metropolitan cities
Ola promotes'Raabta' on its car entertainment platform
In OOH News By Bhawana Anand - June 12, 2017
Apart from regular vinyl branding, Ola provides engaging opportunities via its Play platform and interactive experience to passengers
Shashi Sinha, CEO, IPG Mediabrands India to address & moderate OAC 2017 session on media planning & OOH
In OOH News By M4G Bureau - June 06, 2017
Shashi Sinha - CEO IPG Mediabrands India, manages the second largest media agency group that includes Lodestar UM, Initiative Media, BPN, Reprise, Interactive Avenues, Mediabrands Rapport & Magna Global in India
Augmented reality is adding a new string to OOH bow
In Digital OOH By M4G Bureau - April 19, 2017
AR can turn the device in people's hands into an interactive platform that bridges the online and the offline worlds
US body lays down programmatic standards for digital placed advertising
In Digital OOH By M4G Bureau - April 17, 2017
Programmatic approach is seen to boost DOOH targeting ability, efficiency, speed of transaction and ROI
Central calls out to brands to leverage its mall space & assets
In OOH News By Satarupa Chakraborty - February 10, 2017
Central is perhaps the first to come up with an interactive website www.centralbrandspaces.in for handling queries on brand space more efficiently
"Moving, interactive hoardings can spur more innovations"
In Viewpoints By M4G Bureau - November 22, 2016
Hyundai is a highly visible brand on premium and strategically located media at airports and malls. The brand also uses interesting augmented-reality based activations time to time. Puneet Anand, General Manager & Group Head - Marketing, Hyundai Motor India Limited, shares his thoughts on how the brand perceives outdoor advertising.
Savlon Unveils'Savlon Swasth India Mission' on Children's Day
In OOH News By VJ Media Bureau - November 15, 2016
The programme introduces interactive activities including a series of storytelling and visual engagements that educate and encourage children to adopt good hand hygiene practices.
Dentsu Webchutney & Morning Fresh create an interactive coaster that helps you drink smarter
In Campaigns By Nibedita Saha - September 07, 2016
Morning Fresh in partnership with Dentsu Webchutney has designed the Bro'ster - the first-ever interactive coaster that holds your drink, helps you drink smart, and even cues in a hangover in real time!