Anna Bager to succeed Nancy Fletcher as OAAA President & CEO

In OOH News By Rajiv Raghunath - July 23, 2019

Anna Bager is currently executive VP of the Interactive Advertising Bureau (IAB)

LED vans on growth drive across rural, urban markets

In OOH Solutions By Bhawana Anand - May 29, 2019

There has been growing demand for interactive LED vans, not only from political parties seeking to expand their voter base, but also from corporate brands targeting new markets

Tanishq creates AR experience for women flyers at Delhi, Bengaluru airports

In Digital OOH By M4G Bureau - March 13, 2019

An interactive kiosk was crafted to give the TG Try and Buy’ option through virtual experience

‘Samsung Within’ stories go big on digital OOH

In Digital OOH By M4G Bureau - December 14, 2018

Times Square visitors get a taste of the interactive digital campaign around the brand philosophy of ‘Do What You Can’t’

Digital interactive kiosks coming up in NDMC areas

In Digital OOH By Bhawana Anand - October 31, 2018

The kiosks, developed by Enhance Tech Labs, will have an interactive public information display on one side, and advertising display on the other

Static displays not enough to drive DOOH growth: Tom Goddard

In Digital OOH By Rajiv Raghunath - September 28, 2018

Tom Goddard, President, FEPE International and Chairman, Ocean Outdoor, UK advocated greater use of streaming content, interactive technologies and the like to drive deeper OOH audience engagement

Prysm introduces interactive, single panel large-format LPD 6K display to India

In OOH Solutions By M4G Bureau - September 03, 2018

The solution is helping to define a new category of interactive large-format single panel displays, with bezel-free viewing above 100 inches, with screen sizes available at 190 and 135 inches

Adidas engages football maniacs through interactive DOOH

In Digital OOH By Bhawana Anand - July 04, 2018

The visitors in a Delhi mall were engaged through their smartphones which were connected with DOOH screen to score the goal

Vital Strategies launches interactive campaign this World No Tobacco Day

In Campaigns By M4G Bureau - June 01, 2018

The billboard will detect a smoker lighting a cigarette/bidi in front of it and responds by launching a short video that shows the real-time effects of tobacco smoke on the heart and lungs of the smoker and people nearby

‘Sports unites audiences through their universal passion’

In Viewpoints By Bhawana Anand - May 26, 2018

Sports category has definitely become ubiquitous category for international and national brands to create the brand imagery and targets their TG through associating with their emotions and passion for the game. This rapidly grown big ticket category provides a number of avenues for brands to be omnipresent in which stadium is one such location for advertising that targets both the real and virtual audiences. Interestingly, the improving infrastructure and invasion of interactive & digital technologies are making it a lot easier and productive to get the favourable results for the brands. Bhairav Shanth, Co-Founder, ITW Consulting Pvt. Ltd talks about the growth chart of stadium branding.