Ad Touch plans big for Aegon Religare in the outdoor

In OOH News By Nabamita Chatterjee - April 22, 2015

The Kolkata-based OOH firm recently took over the pan-India OOH duties of Aegon Religare. Ad Touch for a one-year period

Railway Minister Suresh Prabhu to inaugurate OAC 2015 in Mumbai

In OOH News By Rajiv Raghunath - April 20, 2015

Railway Minister will deliver the keynote address on Day 1 of OAC 2015

IOAA announces competition for OOH media campaign on'Swachch Bharat'

In OOH News By VJ Media Bureau - April 17, 2015

The campaign will be exclusively displayed on OOH media like hoardings and bus shelters all over India during the time they are not booked for commercial advertisements.

Kinetic India bagged 4 awards at Goafest 2015

In OOH News By VJ Media Bureau - April 16, 2015

The OOH major won awards in the'Brand Activation & Promotion - Telecom Products & Services','Ambient Media - Experiential Advertising','Ambient Media - Digital Outdoor' and'Best Use Of Ambient Media' categories

TDI facilitates seamless online booking of sites at Cochin Airport

In OOH News By VJ Media Bureau - April 13, 2015

The agency has created a separate web page on media at the airport providing details of every site, such as, layout, display size, display type, location, and other description.

Cheil India, Posterscope pick outdoor awards at Goafest 2015

In OOH News By VJ Media Bureau - April 10, 2015

Cheil India bagged the Gold for the Halonix Safer City Project campaign done for Halonix brand, whereas Posterscope bagged the Bronze for'Doodh Morning = Good Morning' campaign executed for Mother Dairy brand

Vodafone dials into Bihar & Jharkhand to promote'1GB Data'

In Campaigns By Nabamita Chatterjee - April 09, 2015

More than 60,000+ sq. feet of OOH space has been used to create buzz and generate interest

JCDecaux India turns the spotlight on its'CityLights' network

In OOH News By Bhawana Anand - April 08, 2015

JCDecaux Street Furniture Media Offer 2015 lets brands choose the most appropriate solutions depending on their communication objective

Kinetic India crafts a healthy OOH presence for Yakult

In Campaigns By Bhawana Anand - April 07, 2015

Kinetic India executed the campaign in Mumbai using mainly bus shelters

Vodafone M-Pesa: Evangelising mobile wallets via onground engagements

In Viewpoints By M4G Bureau - April 07, 2015

Vodafone has launched a countrywide campaign to build consumer awareness of the ease of using mobile wallets through their service M-Pesa. Suresh Sethi, Business Head, M-Pesa, Vodafone India talks about the campaign in conversation with Outdoor Asia's Nabamita Chatterjee. Edited excerpts: