Media Planning & Buying

JCDecaux India turns the spotlight on its’CityLights’ network

JCDecaux Street Furniture Media Offer 2015 lets brands choose the most appropriate solutions depending on their communication objective

Published

April 8, 2015

Bhawana Anand

JCDecaux India, a subsidiary of the JCDecaux Group, has recently launched its new Street Furniture Media Offer called CityLights. The new kind of media has been launched in Delhi capturing the entire city. The media offer lets brands choose the most appropriate solutions depending on their communication objective and based on their networks such as Pan City Coverage Networks, Shopaholic, Youth, HNI, Traffic and Zonal.

Olivier Heroguelle, Managing Director, JCDecaux India, said: “OOH is a very powerful mass medium but it often ends up being a last minute inclusion in most of the ad plans. We are glad to notice a change in perception in the last few months. Acknowledging the rationale of our Networks of CityLights, advertisers are increasing their OOH budgets to increase their campaign reach and frequency.

The company has organised interactive roadshows on CityLights for all leading agencies across Delhi, Mumbai and Bengaluru in the past month.

A fragmented market, absence of guidelines governing the industry as well as the lack of performance measurement often deter marketers from including OOH in their advertising plans. To bridge these gaps in the industry, and in line with the group’s global approach of Reach & Frequency, JCDecaux Media Offer 2015 is supported by Nielsen-certified Gross Rating Point (GRP).

The company has been running successful national and international brand campaigns on this medium. List of brands to have executed ad campaigns on JCDecaux CityLights include leading FMCG players like Amul, HUL, Britannia, ITC, key e-commerce companies like Amazon, Snapdeal, Flipkart, OLX, Quikr and tourism brands like West Bengal, Tourism Australia, South Africa, Uttar Pradesh, Diu, etc.

“Another important game changer is the possibility to book an outdoor advertisement space in advance which is definitely an advantage for advertisers, said Heroguelle.

Globally, the group provides world class service oriented media to the cities and an array of excellent advertising opportunities to brand owners.