This campaign is executed by Posterscope India
The company is tasked with renovating and enhancing the station’s outdoor spaces by installing modern OOH advertising structures, contributing to the overall aesthetic
UP is a priority market for Gas-o-fast with a current market share of 12% and growing steadily, states, Joy Chatterjee, Associate VP and Head of Sales...
The 33-day long campaign saw the brand style over 15,000 women across 100 villages in UP while post-campaign sales exceeded market expectations as well.
The media owner also holds the ad rights at Saharanpur station, where the company is based.
The tally brings up the total number of stations under them to 11.
The activation entered the Asia Book of Records for setting up the Largest Functional Demonstration of a product
The Coca Cola owned beverage company’s latest ad for its honey-infused fruit juice is attracting eyeballs with its ingenious billboard
The 3-month programme is designed to deepen brand connect with consumers and retailers via Nukkad Natak and Movie-on-the wheels
Midas Group has acquired the exclusive rights to put up 200 unipoles in Haldwani Nagar Nigam area of Uttarakhand
This unconventional execution not only grabs attention but also reinforces IKEA’s message of accessibility and convenience, marking its presence in...
This high-impact OOH campaign transforms the station into a visual and interactive spectacle, capturing the game’s vibrant energy and Mumbai’s...
The campaign is executed in collaboration with Times OOH
The campaign playfully invites consumers to test it themselves—simply taking a sip of tea in front of a mirror, where...
With a clever twist, each billboard ends with the tantalizing line, “ikea.india is typing...,” leaving viewers anticipating the brand's next...
Matthew Dearden, Founder & CEO, Alight Media, a company that has grown to be the fourth largest DOOH screen operator...
Embrace AI as your partner, not your replacement, says Dino Burbidge, Consultant, Founder of Dinova, as he decodes the impact...
This update allows media owners to track faulty or inactive screens in real-time, ensuring uninterrupted campaign delivery and maximizing advertiser...
Leeds-based outdoor media operator will integrate 49 new sites, with a reach of 19 million people a fortnight
Bhoomi Lakhani, SOH National Head at Nexus Select Malls, shares how resilience, empathy, and strategic foresight have shaped her leadership...
The 19th edition of the much awaited Out of Home Advertising Convention (OAC), will be held at the Westin, Powai,...
Kunal Gurnani shares insights on the growth, challenges, and future potential of DOOH in India's evolving advertising landscape.
After three hours, the countdown reached zero, and the billboard was unveiled to reveal a larger-than-life 3D steaming plate of...
Amanda Dorenberg, CEO, ArtsHouse Media Group emphasizes the transformative role of technology in digital out-of-home (DOOH) advertising, highlighting how programmatic...
UK’s fastest-growing roadside media operator will use investment to further technological advancements, making outdoor advertising more accessible to all