Campaigns

Gas-o-fast ignites UP markets with anamorphic DOOH campaign crafted by ideacafe.agency

UP is a priority market for Gas-o-fast with a current market share of 12% and growing steadily, states, Joy Chatterjee, Associate VP and Head of Sales and Marketing for Consumer Division, Mankind Pharma

Published

July 16, 2024

M4G Bureau

Gas-O-Fast, an antacid brand from Mankind Pharma, rolls out a groundbreaking OOH campaign across Uttar Pradesh. For the first time Gas-o-fast rolled an all DOOH campaign focusing on creating breakthrough differentiation at a brand level. The innovative campaign features captivating 3D visuals that come alive transforming these billboards into dynamic experiences. The stunning visuals are seen at 20 prominent locations across key cities like Allahabad, Varanasi, Lucknow, Kanpur, and Ayodhya.

Joy Chatterjee, Associate Vice President and Head of Sales and Marketing for Consumer Division, Mankind Pharma

About this campaign, Joy Chatterjee, Associate Vice President and Head of Sales and Marketing for Consumer Division, Mankind Pharma says: “Mankind Pharma is driven by innovation, not only in its products but also in its usage of media. UP is a priority market for Gas-o-fast with a current market share of 12% and growing steadily. OOH has always been a significant part of our strategy and with DOOH the possibilities have grown. This campaign is reflective of our belief in differentiation and leading the category through disruptive and thought-provoking marketing communication”.

Nabendu Bhattacharyya, Founder and CEO, ideacafe

Nabendu Bhattacharyya, Founder and CEO, ideacafe adds: “Our strong belief in the DOOH and our in-house creative capabilities in building 3D and anamorphic content was the premise on which we recommended this approach and partnered with Gas-o-fast to create this visually captivating campaign for the UP market.”

“The campaign promises to generate significant buzz and social media engagement, driving brand awareness and ultimately, increased sales. We’re confident this unique approach will position Gas-o-fast as a go to product in this category,” he points out.

Pertinent to note that according to the recent OAAA and The Harris Poll research, DOOH advertising has proven credentials and does gets results. After seeing a DOOH ad, over three-quarters (76%) of consumers surveyed took action: 38% watched a video, 36% visited a restaurant, 30% had a word-of-mouth conversation, and 29% visited a store