Results For "IPA"
493 News Found
O&M might skip Goafest
In OOH News By Viveat Susan Pinto, Business Standard, Mumbai - February 19, 2014
Ogilvy & Mather (O&M), India's largest advertising agency, is yet to decide on participating in this year's Goafest.
Tata Photon Max connects with Kolkata
In OOH News By Nabamita Chatterjee - February 10, 2014
Executed by MOMS, the brand's new OOH innovation at a strategic location in the city goes beyond mere cut-outs.
Ambuja Cements to go big on OOH in East
In OOH News By Nabamita Chatterjee - February 07, 2014
The brand invited agencies to participate in a pitch for the outdoor advertising rights for five Eastern states.
Differentiator is the key
In Viewpoints By M4G Bureau - February 05, 2014
Sanjay Tripathy, Senior Executive, Vice President, Marketing, Product, and Direct Channels, HDFC Life tells Outdoor Asia how the OOH medium plays an important role for a brand in the financial segment.
HDFC Life taps parents with celebratory activation
In OOH News By VJ Media Bureau - January 07, 2014
The brand organized a birthday-like carnival for parents and children across malls to drive home the message of planning for a safe future.
Tata Docomo hits a new note with"Open Upâ€
In OOH News By Nabamita Chatterjee - December 27, 2013
Human participation at outdoor has helped the brand in creating a much higher recall and building greater impact
'OOH should be innovative, engaging and participative'
In Viewpoints By M4G Bureau - December 06, 2013
Till the time the audience does not connect with the brand, they will never be able to understand its potential, says Jimmy Tangree, Station Head, Red FM as he shares the brand's OOH experience in West Bengal with Outdoor Asia.
UP Talks OOH:'Creating a successful partnership with outdoor media in Lucknow'
In OOH News By VJ Media Bureau - November 12, 2013
The state of the OOH industry in any state is a reflection of how well the authorities and the industry support each other. Vishal Bhardwaj, P.C.S, Additional Muncipal Commissioner - Lucknow, will throw more light on this at the UP Talks OOH event organized by VJ Media Works on November 15th in Lucknow.
Cashing in on all formats
In Viewpoints By M4G Bureau - October 22, 2013
Siddharth Subramaniam, Principal Media Consultant, ITC Foods, talks about how the brand leverages OOH in the state of Tamil Nadu where hoardings are severely restricted.
Tata Salt runs for'Purity'
In OOH News By VJ Media Bureau - October 21, 2013
The outdoor activity attracted more than 1,200 participants in Bengaluru.