File responses to PILs on illegal hoardings, Karnataka HC tells BBMP

In OOH News By M4G Bureau - September 21, 2023

The Garden City’s municipal corporation has been ordered to file a detailed response to the PILs regarding the rapidly expanding illegal hoardings and flex banners in the city.

Rajkot Rajpath invites e-Tenders for advertisement rights

In OOH News By M4G Bureau - September 13, 2023

The tenders are for the advertisement rights of hoardings and kiosks on lightning poles in the city of Rajkot.

Trailer for Shah Rukh Khan-starrer ‘Jawan’ screened on Burj Khalifa

In Campaigns By M4G Bureau - September 01, 2023

As part of the promotional activities, the highly anticipated trailer was showcased on Thursday as the world’s tallest building lit up for the trailer.

Bandhan Bank SVP & Head - Marketing Apurva Sircar to address OAC 2023 in Delhi

In OOH News By M4G Bureau - July 21, 2023

Apruva Sircar will be participating in a panel discussion on ‘How an evolving OOH can be pivotal to brand marketing’

Ocean Outdoor’s 2023 digital creative competition opens with a £500,000 prize fund

In OOH News By M4G Bureau - July 10, 2023

Participants can submit original ideas, six of whom will be featured on Ocean’s premium full motion DOOH network.

‘Static and DOOH media work in tandem’

In Digital OOH By M4G Bureau - July 05, 2023

DOOH gives advertisers the chance to be more creative at a much lesser cost, says Dipankar Sanyal, CEO, Platinum Communications

Apex Court restrains MCD from imposing fee on non-commercial publicity displays at fuel stations

In OOH News By M4G Bureau - July 04, 2023

The court takes cognizance of the non-commercial aspect of the messaging displayed on the hoardings, signages, etc

ideacafe.agency crafts unique ‘Fitness Billboard’ for Bajaj Allianz Life Diabetic Term Plan

In Campaigns By M4G Bureau - June 28, 2023

The agency chose one of the busiest junctions of Mumbai – Mahim Causeway -- for the billboard activation; 100+ people volunteered to participate in the activity.

Sandipan Bhattacharyya promoted to CCO, GREY Group, South Asia

In OOH News By M4G Bureau - June 15, 2023

Sandipan’s role will see him bolstering the group’s presence in South Asian markets apart from India like Pakistan and Bangladesh

Airport media: Wings of change

In OOH News By Aayush Mohanan - June 08, 2023

Increasing domestic and international passenger traffic, modernisation of airport infrastructure, rise of Tier 2 cities as new growth centres, and promotion of the UDAN scheme have all contributed to the creation and strengthening of an airport media ecosystem in India that is destined to deliver great dividends to all the participating stakeholders.