Orango, Khushi join hands for Amritsar Airport branding

In OOH News By VJ Media Bureau - April 28, 2014

This airport is one of the busiest airports in northern India after New Delhi and is an international gateway to connect with Punjab, J&K & Himachal Pradesh.

Laqshya Solutions kicks off BJP campaign across Mumbai

In OOH News By Bhawana Anand - April 21, 2014

The idea was to create a communication campaign that would resonate with every citizen in the city.

OOH + activation creates buzz for Hiland Greens

In Campaigns By Nabamita Chatterjee - April 02, 2014

The brand went in for a judicious mix of traditional OOH and on-ground activation in tie-up with Big Bazaar and Café Coffee Day to target their audience .

Dec quarter revenue share: Idea, Bharti gain most; RCom least

In OOH News By Sounak Mitra , Business Standard , New Delhi - February 26, 2014

Vodafone was able to sustain its revenue market share during the quarter

'We just need a tipping point to be creative'

In Viewpoints By M4G Bureau - February 04, 2014

In the midst of the collective push towards larger than life, is the OOH industry losing out on original creative thinking? Why are there so less of the likes of Amul and Economist, brands who in their own ways trail-blazed creativity in OOH? Aneil Deepak, also known as Andee, Head - Ideas & Planning, DDB Mudra Group, in a chat with Outdoor Asia answers some of these questions and more in the context of creativity in OOH.

Is TV's loss OOH's gain?

In OOH News By Vjmedia Work Team - October 08, 2013

Significant limits have been proposed by the regulatory body with regard to advertisements on television limiting the duration of advertising on a broadcast channel. This obviously has lot of implications on the media spends by brands. Outdoor Asia spoke to a few brands and agencies to get an idea of what the new rule implies for the OOH medium.

Times OOH releases handbook on Delhi's prime flyway

In OOH News By Bhawana Anand - September 10, 2013

Times OOH organized an event"Innovatus- Seek the Future” in New Delhi to launch its handbook"Vade Mecum: Innovation Playbook for DND Flyway”, a research based ready reckoner of unique OOH creative ideas for the DND Flyway, a prime OOH location in the capital.

Star Jalsha's transit wedding bash for Kolkata

In Campaigns By Nabamita Chatterjee - August 17, 2013

Executed by Ideazfirst, the innovative campaign by Star Jalsha saw about 100 taxis in the city decked up to celebrate the wedding of the female lead in a popular Bengali soap.

What an Idea on new media!

In OOH News By VJ Media Bureau - July 26, 2013

Executed by Platinum Communications, the initiative had an interesting mix of media across two vehicles that promoted Idea's brand saliency and product highlights.

OAC 2013: Young Outdoorians get cracking at OAC 2013

In OOH News By VJ Media Bureau - July 09, 2013

As a new addition to the event this year, OAC 2013 conducted the 'Young Outdoorians' contest to call for fresh young ideas in the OOH creative space.