Aster Labs creates cluster branding at BMTC DOOH media

In Campaigns By M4G Bureau - February 26, 2021

The strategic DOOH campaign targets travellers commuting from other states and requiring COVID-19 test to be done

Ahmedabad unit of Western Rlys launches ad tenders in bulk

In OOH News By M4G Bureau - February 16, 2021

All tenders are designed under the single packet system with different advertised amount and earnest money. The closing date for all tenders is February 26, 2021.

Mondelez’s new V Day question: How far will you go for love ?

In Campaigns By M4G Bureau - February 12, 2021

The Valentine’s Day campaign for Mondelez’s Cadbury Dairy Milk Silk is being deployed at large format sites in metro cities

India’s macro economic indicators show uptick for OOH

In OOH News By M4G Bureau - February 11, 2021

The International Monetary Fund in its recent report projected an 11.5% growth rate for India’s economy in 2021, in its World Economic Outlook report. These and other reports project a positive outlook for the media and advertising industry as a whole, and for OOH in particular, writes Vishwanath Kini, Head – Growth & Strategy, NBD, The Brand Sigma

Pun and data mark Dunzo’s new campaign

In Campaigns By M4G Bureau - February 09, 2021

The brand has strategically chosen five pin codes for the campaign that uses a series of targeted and memorable billboards

Mumbai OOH set for new policies

In OOH News By M4G Bureau - February 08, 2021

The BMC has also announced new property development under the PPP model as part of the new policy

Lucknow Nagar Nigam reimposes Advertisement Tax

In OOH News By Bhawana Anand - February 05, 2021

In 2017, the Corporation body had ordered the removal of outdoor sites in the perceived absence of Advertisement Tax and the consequent loss of revenues

Narayana Health goes for cab branding across cities

In Campaigns By M4G Bureau - February 01, 2021

The health-care brand has tied up with MyHoardings for the transit media promo in multiple cities

Kolkata Municipal Corporation launches tender for Monopole Street Hoardings media rights

In OOH News By M4G Bureau - January 25, 2021

The 161 locations within the jurisdiction of the Corporation will be tendered for construction of monopole street hoardings

Data, technology & value for money: key factors for OOH in 2021

In OOH News By Bhawana Anand - January 21, 2021

Leading OOH specialist agency heads unravel game changing factors for the OOH industry in crucial year 2021