Aster Labs creates cluster branding at BMTC DOOH media
By M4G Bureau - February 26, 2021
The strategic DOOH campaign targets travellers commuting from other states and requiring COVID-19 test to be done
The on-going pandemic has drawn a new category to the OOH medium. Aster Labs, the diagnostics arm of Aster DM Healthcare, has launched an extensive digital OOH campaign at BMTC bus stations.
The marketing objective of the campaign is to announce its expanding footprints in Bengaluru, besides promoting minimal human intervention and maximum accuracy along with faster turnaround time for various tests.
The campaign is displayed on a network of digital screens offering high screen resolution of 1080 X 1920, screen size of 55 inches and screen up time of 14 hours daily, giving the ideal space to a brand to showcase its services to relevant audience - those traveling from outstation and requiring RTPCR test to be done. The campaign has been executed by MyHoardings.com (Jugnoo Media Private Limited).
The display screens catch the attention of commuters in the form of high-definition digital vertical display screens, along with public information systems of expected time of arrival (ETA) of Buses.
Surendra Kumar, Director at MyHoardings.com comments, “There has been a surge in recent past for adoption of cleaner and efficient ad mediums like these digital screens which clearly adds value to city aesthetics, apart from carrying out client messages in an impressive manner. The medium is very popular among clients from the automobile, healthcare and electronic gadgets categories.”