The OOH company has secured exclusive full bus branding rights for 3,000 non-A/C buses in Bangalore, with the landmark deal giving brands access to 450 square...
The strategic DOOH campaign targets travellers commuting from other states and requiring COVID-19 test to be done
Real estate brands in particular would be the major advertising category
The contract will be awarded for a period of five years
The draft policy provides for advertising on bqs, skywalks, public transit stations, pre-defined areas in the city, pedestrian zones, street furniture, public parks, etc.
While BMTC has taken this step to counter the competition posed by cab aggregators in the city with regard to getting a large share of the...
Vyoma Media has partnered Bengaluru Metropolitan Transport Corporation (BMTC) to set up a platform to display real time bus information on 35 intelligent screens at 11...
The bus transport body is phasing out advertising on the glass panels owing to complaints from passengers, sees significant non-fare revenue loss
The ad space on the BMTC fleet comprising 2,000 buses covers an area of close to 160,000 sq. ft.