Campaigns
Bustle back in Mumbai OOH
Bright Outdoor has various categories of brands partnering with it to appear on large format OOH sites in the city
Outdoor media seems to be bouncing back, at least in Mumbai which is witnessing a packed OOH with various categories of brands finally spending on the medium.
The current biggest campaign is by Colors GEC channel in partnership with Bright Outdoors, designated to promote its new reality TV show Dance Deewane Season 3 in Mumbai. Additionally, brands like Saraswat bank, Mysore Sandal Soap, Bombay Reality have also come forward to deploy their campaigns across the city.
As the brands are reappearing, large format sites located at heavy footfall locations are quite in demand, giving scope for wider visibility to brands.
Earlier, Bank of Baroda launched its new campaign with Bright Outdoor on Dadar Station exclusively to highlight their extended festive schemes.
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Campaigns
KFC Australia turns the Zinger Burger into an outdoor spectacle
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OOH Adtech
Vistar Media study finds motion and 3D significantly improve DOOH campaign performance
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Campaigns
Lurpak turns up the heat with fiery OOH campaign in London
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