‘Prospects bright for LED lighting of OOH’

In Viewpoints By Shradha Mishra - November 02, 2018

Yogesh Panjabi, Director of Thane-based Shine Concepts talks about the current LED display market in India, as well as the future course of the business

‘Creative people need to study OOH in depth’

In Viewpoints By Bhawana Anand - October 22, 2018

Albert Pereira, Chief Digital Director and Co-Founder, Mio Design shares his thoughts on bringing alive OOH campaigns creatively

‘OOH certainly helps boost sales’

In Viewpoints By Shradha Mishra - October 11, 2018

K P Abdul Salam, Group Executive Director, Malabar Gold & Diamonds, shares the company’s outlook on OOH advertising

Tagtalk partners Creator’s Gurukul to build branding opportunities in co-working locations

In Digital OOH By M4G Bureau - October 10, 2018

Tagtalk will provide a new array of location and audience to their clients to directly communicate and engage

‘DOOH growth not at the expense of classic media’

In Digital OOH By Rajiv Raghunath - October 01, 2018

Addressing the International OOH Congress in St Petersburg, Annie Rickard, ex-Global President, Posterscope asserted that “if OOH does not grow”, it would be because the industry has not done enough in that direction

Karnataka HC directs BBMP to remove illegal media without exception

In OOH News By M4G Bureau - September 18, 2018

No interim stay to BBMP order to stop outdoor advertising in Bengaluru for one year

Zac Hollis appointed Director – Sales, Service & Marketing at Skoda Auto India

In OOH News By M4G Bureau - September 05, 2018

Zac’s appointment comes at an opportune moment when Škoda Auto India has been entrusted to lead Volkswagen Group’s (VW Group) India 2.0 project

Trivandrum International Airport in expansion spree

In OOH News By Rajiv Raghunath - August 31, 2018

The airport has seen highest increase in passenger traffic volume among AAI airports

OOH business recovery will take some time coming in Kerala

In OOH News By Bhawana Anand - August 29, 2018

Rajesh Kumar, Director, Chitra Painters says that while the media assets as such have not been damaged in most cases, the business hit in the Onam season is hurting the industry

‘Vivo’s pitch brief was comprehensive & in-depth’

In OOH News By Bhawana Anand - August 27, 2018

Atul Shrivastava, Executive Director & CEO, Laqshya Solutions & Fabian Cowan, President, Posterscope India speak about the highly competitive pitch and benefits of AOR to the brand