Striking the regional chord

In Viewpoints By M4G Bureau - October 09, 2013

Tea brand Wagh Bakri is an active player in the west with a loyal customer base. During this Ganapathy festival, the brand went all out on the outdoor medium to highlights its presence and tap the target audience. Parag Desai- Executive Director, Wagh Bakri Tea Group, shares with Outdor Asia on how the brand went about it.

'We need an education platform to create OOH awareness'

In Viewpoints By M4G Bureau - July 31, 2013

K.B. Agarwal, Managing Director- Rupa & Company Ltd, a big OOH spender, feels there is need for a well equipped OOH education platform in order to tackle issues such as measurement and monitoring in the industry.

'Innovations will drive spends'

In Viewpoints By M4G Bureau - July 25, 2013

Amitesh Rao, Director - Brand & Media, MTS India, feels only innovations, measurability and ROI will really drive greater investments in OOH.

'Biggest challenge is quantifying the ROI'

In Viewpoints By M4G Bureau - July 19, 2013

Ashish gupta, Director Channel Marketing -- Blackberry India, on measuring ROI in OOH and more….

'Very little evaluation matrix'

In Viewpoints By M4G Bureau - July 19, 2013

Sanjay Tripathy, Executive Vice President and Head -- Marketing, Product, and Direct Channels, HDFC Life, feels there is no proper system for monitoring and measurement in OOH.

OAC 2013: Designing OOH aesthetically

In OOH News By VJ Media Bureau - July 06, 2013

Torsten IIIgen shares how out-of-home may be constructed by increasing the attractiveness of the media

Volvo Auto India & the OOH medium

In Viewpoints By M4G Bureau - July 01, 2013

On the eve of the launch of V 40 Cross Country in Bangalore by Volvo, the Scandinavian luxury car brand, we chatted with Sudeep Narayan, Marketing & PR Director, Volvo Auto India on how the auto major is effectively utilizing the outdoor medium in the country.

OAC 2013: Torsten IIIgen shares views on Design & Construction of OOH media

In OOH News By VJ Media Bureau - June 19, 2013

At OAC 2013, Torsten IIIgen, Design Director, Inros Lackner will share his experience on the aesthetics of the OOH medium.

Cheil Worldwide SW Asia gets new talent

In OOH News By VJ Media Bureau - June 19, 2013

The agency has brought in Anupama Ramaswamy and Simran Sahni as Group Creative Directors to add firepower to recent expansion in creative & digital.

TRPs for TV, eye balls for DOOH?

In Viewpoints By M4G Bureau - May 07, 2013

While digital has been a buzzword in the industry, it has yet to take off in India in a big way. Outdoor Asia chats with Mandar Gupte, Sales Director (Media & Entertainment), Barco Electronics System to understand the challenges and loopholes that exist in the digital out of home (DOOH) space.