New ad norms for Ludhiana rural areas being planned

In OOH News By M4G Bureau - January 17, 2019

The move is directed at rooting out unauthorised outdoor advertising

Enabling policies must for DOOH growth – Kan Universal

In OOH Solutions By Shradha Mishra - January 14, 2019

Amit Bahl, director of the firm, expresses concerns over market getting flooded with low-cost, low-quality products

1st Transit Media Talks Conference in Mumbai on Feb 28

In OOH News By M4G Bureau - January 02, 2019

The 1st Transit Media Talks Conference, to be organised at Courtyard by Marriott hotel in Mumbai on February 28, 2019, will direct focused attention on the big media investment opportunities in the transit segments, viability of transit media investments in the medium- to long-term, and ways to enhance the attractiveness of transit media for brand advertising

HC directs BBMP to submit report on ad policy bye-laws

In OOH News By M4G Bureau - December 14, 2018

BBMP seeks more time to file report on response to the petition on revenue loss

Gurugram MC steps up move against illegal media

In OOH News By M4G Bureau - December 14, 2018

Directs agencies and advertisers to use only authorised media

‘We see a huge potential in Indian market’

In Viewpoints By Rajiv Raghunath - December 10, 2018

Miz Rahman, EMEA Sales Director, Broadsign, sees strong business opportunities in India’s fledgling DOOH market

Posterscope launches unique real time digital OOH platform

In OOH News By M4G Bureau - December 05, 2018

Reported to be a one-of-its kind launch in the Indian OOH industry, it will allow advertisers to have direct control on the content to be played on digital screens

LG PuriCare’s new visibility drive takes off at key airports

In Campaigns By M4G Bureau - November 28, 2018

LG has placed its latest range of air purifiers, LG PuriCare, at Delhi, Mumbai and Bengaluru airports

Lucknow Nagar Nigam brings down roadside media

In OOH News By Bhawana Anand - November 13, 2018

The Nagar Nigam’s action is being attributed to the fact that the body no long enjoys the right to directly raise taxes from the advertising industry

‘We see 20%-25% business growth each year’

In Viewpoints By Shradha Mishra - November 07, 2018

Mumbai-based Splash Digital is seeing strong business growth, even as the firm focuses on UV printing. Vivek Sejpal, Director, Splash Digital, talks about the business.