Connect with us

Campaigns

LG PuriCare’s new visibility drive takes off at key airports

LG has placed its latest range of air purifiers, LG PuriCare, at Delhi, Mumbai and Bengaluru airports

Published

on

LG has placed its latest range of air purifiers, LG PuriCare, at strategic locations inside Indira Gandhi International Airport (IGIA), Delhi, Chhatrapati Shivaji International Airport, Mumbai and Kempegowda International Airport, Bengaluru. This is part of a brand promotional initiative in association with Times OOH executed at Delhi & Mumbai airport. The dwell time of audiences at the airports is estimated at 110 minutes for domestic departures and 165 minutes for international departures. This gives passengers ample time to look around and absorb the airport environment – a good premise for LG to place the air purifiers in this environment.

The two airports see movement of some 115 Million passengers, most of whom come from the educated strata with relatively high purchasing power. LG also decided to tie up with airport lounges that cater to the most affluent travellers. To drive brand association further, the company also sponsored the live AQI feed shown on the digital screen network within the airport premises. The feed was sourced by AQICN.

Speaking about the campaign, Kulbhushan Bhardwaj, Business Head, Air Conditioners, LG, said, “With the current campaign for LG Air Purifiers in full swing at Delhi, Mumbai and Bengaluru airport, we believe it will push the brand recall, given the scale of the activity. This has not only ensured that the passengers are benefitted from the AQI data displayed across Delhi and Mumbai Airport, but has also given us a chance to showcase the elegant design and smart functionality of the premium LG purifiers placed at locations that witness high footfall and visibility for passengers to experience.”

Advertisement
Advertisement

Current Opening

Sales Manager – AdZ (Digital Advertising)

Estontec Group’s fast-growing adtech brand AdZ is hiring a Sales Manager to drive digital media sales and client growth. This...

Onboarding Specialist

Join Estontec Group’s transit media brand BrandonWheelz as an Onboarding Specialist, managing campaign execution, vendor coordination, and media planning across...

Operation Manager

Company Description: BajuGali an Advertisement Company is a leading firm specializing in advertising and marketing services. We provide innovative solutions...

Senior Copy Editor

No of openings: 1 Experience/ qualifications: 3-4 years in any media/news publication Graduate Degree in any discipline, degree in Journalism...

Sales Specialist at BajuGali (OOH Advertising Company)

At BajuGali, we are a marketing and advertising agency that specializes in transforming creative visions into reality for brands and...

Multiple Openings – Bright Outdoor Media (Business Development Manager, Admin & HR Manager, Sales Executive)

BRIGHT OUTDOOR MEDIA LIMITED SINCE 1980 JOB VACANCY: Business Development Manager (Media Selling Exp. is a must) Admin & HR...

Sales Executive – Street Furniture/Transport

Job description – Sales (Street Furniture/Transport)  Location – Delhi, Mumbai, Chennai Designation & Compensation – Will depend on the candidate...

Sales Executive cum Coordinator, OOH Media

Key Responsibilities 1. Sales Execution Lead Generation and Prospecting Client Meetings and Presentations Sales Negotiation and Closing Reporting and Forecasting...

More Current Opening
Advertisement

Media Owners

Advertisement
More Media Owners

Showcase

DOOH

Trending

Copyright © 2025 media4growth. All pages of the Website are subject to our terms and conditions and privacy policy. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes.