INOX’s latest show: Brand promos at Football Clubs

Cineplex brand  INOX has rolled out a new branding activity as part of its advertising strategy. The cinema theatre brand has captured the stadium advertising spaces of Football Clubs located in Mumbai, Pune and Goa. The idea is to target football lovers during the Hero Indian Super League 2018 happening in different cities.

The brand has taken a variety of advertising spaces, including screen display where quick brand clips are being played on the huge stadium screen. There is also branding done on the chairs of different stands to catch the attention of the football lovers in close proximity.

INOX has lately been found experimenting with varied marketing activities, such as airport branding and flash mob inside their theater premises.