Campaigns
Cred App makes moviegoers fall in love with credit cards
A 3 week long campaign is running in PVR & INOX across Bangalore, Mumbai and Delhi
Cred App, a credit card rewarding app taps the new audience in the movie theatres across Bangalore, Mumbai and Delhi with a new cinema campaign aiming to instigate Cred as the most convenient way to pay credit card bills and get rewards for timely payment. The two separate advertisements running in PVR & INOX highlights Rewards/Experiences and Easy Payments.
In association with The Media Ant, popular Cinema screens having high footfall were mapped to target thousands of potential customers in a captive environment with unparalleled impact in the targeted markets with onscreen advertising. The ads are being played on premium slots to ensure better visibility and high impact.
The campaigns started last week is scheduled to run for 3 weeks and it is the second phase of the cinema branding where static ads were displayed in the theater arenas.
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