GroupM’s Wasiq Kidwai Joins Lemma as Director of Sales and Business Development Australia

In OOH News By M4G Bureau - October 11, 2022

The global SSP platform for DOOH, Lemma, has appointed Wasiq Kidwai to accelerate growth and business development in Australia.

93% of US media professionals set to retain or increase investment in pDOOH in next 18 months: VIOOH study

In Research By Rajiv Raghunath - October 11, 2022

The ‘Programmatic DOOH 2022 - State of the Nation’ report reveals that 48% of media agency and advertising executives state information on how to measure ROI of programmatic DOOH as their key education need.

Times OOH sees significant increase in pDOOH powered brand campaigns on its transit media networks

In Digital OOH By M4G Bureau - October 07, 2022

We have witnessed an exponential growth of programmatic campaigns by leading clients, states Aman Nanda, Chief Strategy Officer, Times OOH

AQUA leverages pDOOH to drive #AQUADULU hydration reminder campaign in Indonesia

In Digital OOH By M4G Bureau - October 04, 2022

The brand teamed up with Moving Walls to power the 2-phase pDOOH campaign

Ocean Outdoor, LandVault launch world’s 1st Web 3 metaverse DOOH package

In Digital OOH By Rajiv Raghunath - October 03, 2022

Retailer Argos as the brand partner is using the space on the metaverse screens as part of its strategy to drive consideration and awareness of premium products and tech brands.

5G rollout could be a gamechanger for DOOH in India

In Digital OOH By M4G Bureau - October 03, 2022

High speed networks set the stage for scale up DOOH campaigns, contextual advertising, among others

Renault, Lemma, and Yahoo launch a programmatic DOOH campaign for Renault Kiger at airports

In Digital OOH By M4G Bureau - September 29, 2022

Peak hour ad rendering on screens offering high dwell time via programmatic technology powered the latest campaign.

DOOH evolving to be an engagement medium

In Digital OOH By Prantika Ghosh - September 23, 2022

The need of the hour for brands today is complete solutions that include both rugged hardware and stable software and which function as effective source of data points and engagement, feels Vijay Wadhawan, Director, System Solutions Division, Panasonic Life Solutions India.

Makings of a DOOHvolution

In Gallery By - September 22, 2022

Mark Bracey, Co-Founder & Chief Commercial Officer of DoohClick, Sweden underlined the growth opportunities that come with DOOH, at OAC 2022

Data moves the levers of DOOH business

In Digital OOH By Prantika Ghosh - September 19, 2022

Priya Shaa, Co-founder of Adarth, said, “There are like a gazillion things that can be built or are built right now with data and technology but these will only be successful in this industry when media owners are ready to make that small change.”