Results For "Consumers"
121 News Found
ACT Fibernet goes outdoor to promote new brand identity & offerings
In Campaigns By Bhawana Anand - August 26, 2014
The OOH campaign, executed in a big way in Bangalore, Chennai and Hyderabad, is designed to introduce the new brand name to consumers, and also to project the company's high speed internet service
Avenir Brand unveils'HE' in the outdoor
In Campaigns By VJ Media Bureau - June 30, 2014
The OOH firms used a variety of OOH media to target male consumers
Speaking the language of consumers
In OOH News By VJ Media Bureau - June 23, 2014
Rahul DaCunha, Managing Director, DaCunha Communication, to share the Amul story at OAC 2014
Large formats work best in Bihar & Jharkhand: Reliance Communications
In Viewpoints By M4G Bureau - June 11, 2014
Reliance Communications prefers to use the large formats to reinforce its OOH presence in Bihar and Jharkhand. While the brand acknowledges the relevance of the medium in connecting with consumers in the two states, Vikas Singh, Marcom Head - Bihar & Jharkhand, Reliance Communications, believes the local OOH industry needs to adopt a more professional approach to business. Excerpts from the interview:
Pantaloons goes outdoor to celebrate"Jamai Sashti†in Kolkata
In Campaigns By Nabamita Chatterjee - June 10, 2014
The brand demonstrated its strong cultural affinity with consumers in Kolkata through this campaign
CASHurDRIVE adds digital brochure to its portfolio
In OOH Solutions By Bhawana Anand - June 05, 2014
The device can be placed inside cars, buses and planes, and at hangout zones, restaurants, malls or any other place where target consumers visit and spend time.
'OOH impacts perception'
In Viewpoints By M4G Bureau - January 15, 2014
Parag Desai, Executive Director- Wagh Bakri Tea Group, tells Outdoor Asia how an effective OOH campaign helps enhance the brand value in the minds of the consumers.
Laqshya Connect to focus on experiential marketing
In OOH News By VJ Media Bureau - October 23, 2013
Launched by the Laqshya Media Group, the new division, Laqshya Connect, will work to create experiences that activate brands, business and consumers through engagement and interaction.
'Need more cost effective infrastructure solutions'
In Viewpoints By M4G Bureau - August 14, 2013
SPS Group, is a leading name in the iron and steel sector, they have been a constant spender on OOH in order to engage their target consumers. Outdoor Asia chats up with Kunal Gurnani, GM- Media & Communications - SPS Group, to know more about what drives their spends on OOH.
McDonald's spreads desi flavour through outdoors
In Campaigns By VJ Media Bureau - May 23, 2013
Milestone Brandcom boosts McDonald's'Pakka Indian' brand proposition through integrated, innovative OOH programs to delight Indian consumers.