Results For "Consumers"
122 News Found
Central Mall hits the streets of Kolkata to strike an instant chord with consumers
In Campaigns By Bhawana Anand - July 03, 2017
The campaign was rolled out in two phases - a teaser followed by the full-fledged campaign
Bill Fordyce, COO, HyperMedia, Dubai to speak on DOOH at OAC 2017
In OOH News By M4G Bureau - May 25, 2017
Bill Fordyce will speak on how DOOH differentiates itself vis-v-vis conventional OOH in helping brands communicate better with consumers, ways to work out a sustainable ROI from DOOH media, Dubai OOH industry's experience with large format DOOH, among others, in his address on the theme'How DOOH can work the magic for media owners & brands'
Koryo beckons consumers with quality assurance
In Campaigns By Bhawana Anand - May 12, 2017
The campaign, rolled out in partnership with Rapport WW, positions Koryo as a quality-assured choice for people who are looking to upgrade their kitchen and home appliances.
Alia Bhatt gives HUL's Lux a refreshing presence in the outdoor
In Campaigns By Namisha Raj - March 28, 2017
Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the'Be Fresh. Be Fragrant' proposition
OOH perfectly placed to stoke E-commerce sales in Europe, says a report
In Digital OOH By VJ Media Bureau - December 05, 2016
A recent international study that was conducted in UK, France, Netherlands and Spain reveals that European consumers splash out on friends and family during the six weeks run up to Christmas
Will the demonetisation drive curb OOH spends?
In OOH News By VJ Media Bureau - November 21, 2016
The demonetisation drive seems to have varying impacts on different industries, many of which take the OOH route to connect with their respective target audiences and consumers
Ford Mustang makes a roaring entry through OOH in India
In OOH News By Satarupa Chakraborty - August 26, 2016
Just before its launch in India, Ford Mustang engages with consumers through an innovative campaign involving motion sensing billboards displayed at Delhi and Mumbai airports.
OOH will complement digital and boost its growth: Sanjeev Goyle
In OOH News By VJ Media Bureau - June 18, 2016
Presenting the most futuristic session,"Planner's Purse 2025†on Day 1 at OAC 2016, Sanjeev Goyle, CEO - OOH & Rural, IPG Mediabrands explained that OOH is lagging behind as the industry has failed to keep pace with evolving nature of brands as well as consumers.
DMRC to offer more space and scope to OOH
In OOH News By Satarupa Chakraborty - April 05, 2016
With two more lines and new-age automated trains being added to its inventory, DMRC is likely to evolve as a larger playground for OOH. The ongoing consumers' survey will also contribute to that.
'doohfa' opens up conversation between DOOH advertisers & Instagram content owners
In Digital OOH By Nabamita Chatterjee - April 04, 2016
New doohfa features bring DOOH, marketers and consumers together to create new opportunities for brands.