Results For "Brand"
2059 News Found
Zomato makes 50-50 deal with Hyderabad audience
In Campaigns By Bhawana Anand - February 26, 2018
After ‘Food For Thought’, the brand launches a city centric campaign in Hyderabad to tickle the taste buds of masses with a ‘50% off’ deal; the campaign was once again handled by MOMS Outdoor Media Solutions
‘Successful brands allocated 13% of media budgets to OOH’
In Research By M4G Bureau - February 23, 2018
WARC Data report show that the cost per thousand (CPM) for billboards is routinely below the all media average, which helps explain why successful campaigns within the low (up to $500k) and medium ($500k to $10m) budget bands are the ones that allocate the highest proportions towards OOH
V-Guard exhorts consumers to ‘Bring Home a Better Tomorrow’
In Campaigns By Ria Banerjee - February 22, 2018
The campaign, executed by Outdoor Advertising Professionals (India), has been deployed on 900+ OOH media units like billboards, unipoles, bus-queue shelters, foot overbridge, Metro pillars, gantries, pillar branding, signage and LED boards across some 135 cities
‘Right context, right time – key to OOH success’
In Viewpoints By Bhawana Anand - February 19, 2018
Allen Ebenezer Eric, General Manager – Marketing, Emami Ltd, underscores the best ways brands can leverage OOH to establish deep consumer connect. Allen makes a special mention of how OOH helps brands to align their messaging to particular context and target audience
Prakash Arts inaugurates new FOB in Hyderabad
In OOH News By M4G Bureau - February 19, 2018
The FOB, which is aesthetically design and equipped with escalators, surveillance systems, and well-positioned media, is expected to become a one-stop advertising destination for a gamut of brands
Happy mcgarrybowen wins integrated creative and media mandate for BharatBenz Trucks and Buses
In OOH News By M4G Bureau - February 15, 2018
The agency has been brought on board to manage the integrated mainline and digital communication mandate for BharatBenz trucks and buses, along with the media duties for the brand
Swift goes to town with ‘Be Limitless’ proposition
In Gallery By M4G Bureau - February 14, 2018
Executed by Posterscope India, the OOH brand campaign beats the clutter by fashionably showcasing the new model on the outdoor canvas
Cadbury pops out heart this Valentine
In Campaigns By M4G Bureau - February 14, 2018
The brand has come out with a campaign that provides an experience beyond products & services; OOH powers the 360 degree campaign innovatively
‘Value addition, right pricing, self-regulation, tech infusion will augment OOH growth’
In OOH News By Bhawana Anand - February 14, 2018
Abhijit Sengupta, CEO, OAP, Atul Shrivastava, Group CEO, Laqshya Media Group, Fabian Trevor Cowan, President, Posterscope India and Jayesh Yagnik, COO, MOMS Outdoor Media Solutions discuss ‘How best can Karnataka OOH draw maximum brand spends’
‘It’s about arousing curiosity in the minds of consumers’
In Viewpoints By Ria Banerjee - February 14, 2018
Siddharthaa Sawansukha, CEO of Kolkata-based Sawansukha Jewellers, talks about the brand’s approach to OOH advertising and how compelling creativity acts as the differentiator on the OOH landscape