Results For "Brand"
2065 News Found
Wild once again out to promote its ‘vitamin water’
In Gallery By M4G Bureau - April 04, 2018
The Delhi-based brand has launched a city-wide campaign that includes innovations on BQS; the brand is particularly visible on the arterial roads
‘OOH works well, but ROI assessment is a must’
In Viewpoints By Bhawana Anand - April 04, 2018
Online table booking platform Dineout has creatively used OOH for brand building. The brand has used OOH to draw consumers to the restaurants with attractive offers. Ankit Mehrotra, Co-Founder, Dineout is a strong votary of OOH advertising, but says the absence of any data capture on audience response reduces the inclination to use OOH in a big way. At the same time, he highlights the advantages of OOH advertising via-a-vis other modes of advertising
Wild once again out to promote its ‘vitamin water’
In Campaigns By M4G Bureau - April 03, 2018
The Delhi-based brand has launched a city-wide campaign that includes innovations on BQS; the brand is particularly visible on the arterial roads
AdOnMo facilitates contextual advertising on cab LED screens
In Digital OOH By Bhawana Anand - March 29, 2018
The LED screens are placed atop cabs and the firm uses patented software and proprietary hardware by which brand advertisement can be displayed as per particular time of day and location of the cab
Wagh Bakri blends in with local expressions
In Campaigns By M4G Bureau - March 26, 2018
The tea brand launched an aggressive campaign, planned and executed by MOMS Outdoor Media Solutions, to deepen the connect with consumers in markets like Gujarat, Rajasthan, Madhya Pradesh, Maharashtra, Chhattisgarh and Karnataka
Sri Ramakrishna Hospital checks into Coimbatore airport to build on medical tourism
In Gallery By M4G Bureau - March 20, 2018
The brand has used high impact static media sites in the departure area of Coimbatore airport’s waiting area (SHA halls) to get maximum attention of the travelers
Captain cool Dhoni goes all out for Snickers
In Gallery By M4G Bureau - March 20, 2018
The OOH campaign is an extension of the brand’s humourous TVC that depicts cricket dressing room conversation in line with the brand proposition ‘You Are Not You When You’re Hungry’
Vijaya OOH Media bags Kochi Metro train branding rights
In OOH News By Bhawana Anand - March 20, 2018
Vijaya OOH Media will be offering train wrap branding, in-train branding, such as, with posters and stickers, as well as on LED screens inside trains. There are 18 digital screens inside each train on which the advertisements can be displayed
IGIA T2 traffic growth likely to boost advertising at the terminal
In OOH News By M4G Bureau - March 20, 2018
With Indigo and Spicejet flights shifting operations to Terminal 2 of IGIA, more brands are likely to be drawn to the advertising opportunities at the terminal, considering an additional 120 odd flights will be operating from there
ICICI Prudential Life highlights iProtect Smart
In Campaigns By M4G Bureau - March 20, 2018
Taking a cue from its TVC, the brand has taken the OOH route to educate the masses about their new term life cover plan