Swift goes to town with ‘Be Limitless’ proposition

In Campaigns By M4G Bureau - February 13, 2018

Executed by Posterscope India, the OOH brand campaign beats the clutter by fashionably showcasing the new model on the outdoor canvas

‘OOH advertising works well for my brand’

In OOH News By Bhawana Anand - February 13, 2018

The Karnataka OOH Talks conference featured a panel discussion on “How OOH can be pivotal to brand campaigns in Karnataka” involving Deepansh Bhargava, AVP - Marketing & Operations, Central Stores Pan India, Senthil Kumar, COO, YLG and Naqhi Khan, Brand & Marcom Head, Bharti Airtel, Karnataka Circle. The session was moderated by Fabian Cowan, President, Posterscope India

BarTalk India to unveil real-time social display network

In Digital OOH By M4G Bureau - February 12, 2018

With influencer marketing at its peak, BarTalk India opens a new world to brands which enables them to connect with millennials and weave their brand story like never before through its automated display platform

‘Bengaluru is a solid OOH market, Rest of Karnataka needs attention’

In OOH News By Bhawana Anand - February 12, 2018

Suresh Balakrishna, CEO, South Asia & Middle East, Kinetic Advertising India spoke on ‘What pulls brand advertisers to Karnataka OOH’ at the Karnataka Talks OOH conference held in Bengaluru on Feb 9

Jabong’s ‘Big Brand Sale’ writ large on OOH canvas

In Gallery By M4G Bureau - February 08, 2018

The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units

Surendra Shenoy, PGM, BSNL to address Karnataka Talks OOH

In OOH News By M4G Bureau - February 07, 2018

Surendra Shenoy is central to BSNL’s brand building in the Karnataka Circle and undertakes major brand visibility initiatives that include OOH advertising on traditional and digital formats

Airtel’s Naqhi Khan to share brand perspective on OOH at Karnataka Talks OOH conference

In OOH News By M4G Bureau - February 07, 2018

Naqhi heads the brand and marketing communications for Bharti Airtel across Karnataka; he has worked in diverse streams that include sports marketing, ATL/BTL marketing, and now marketing communications

Jabong’s ‘Big Brand Sale’ writ large on OOH canvas

In Campaigns By M4G Bureau - February 07, 2018

The OOH mandate was handled by Laqshya Solutions, whereas the mainline campaign was conceptualised and scripted by Happy Mcgarrybowen; the OOH campaign ran in 8 cities using some 104 media units

Bajaj’s Dominar 400 to hyper-ride OOH streets soon

In OOH News By M4G Bureau - February 05, 2018

The brand, having launched TVCs centred on the ‘Hati Mat Palo’ campaign, is now planning a major OOH campaign to reinforce the concept of hyper-riding among the target audience

Karnataka Talks OOH conference in Bengaluru this Friday

In OOH News By M4G Bureau - February 05, 2018

The conference will bring all major industry stakeholders – Government Officials, Regional Media Owners, Brand Marketers, National & Regional Specialist Agencies & OOH Solution Providers, to address key matters concerning OOH business in Bengaluru and rest of Karnataka.