UK’s 75Media forays into Scottish market with Wildstone backing

In OOH News By M4G Bureau - May 03, 2023

75Media acquires 122 new billboard sites including largest outdoor advertising structure in Scotland

Xtreme Media installs India’s largest digital billboard

In Digital OOH By M4G Bureau - April 20, 2023

With a pixel pitch of 5.9mm, screen size of 18.3m x 12.2m and 3078 x 1944 screen resolution, the installation of this screen is set to elevate outdoor advertising in India

Ballyhoo Media, Screenfeed keep basketball fans up to speed with real time updates

In Digital OOH By Rajiv Raghunath - April 03, 2023

Ballyhoo’s floating billboard screens are uniquely positioned to bring live infotainment

Singapore's Avyan Holdings partners with All About Outdoor to launch PROOH Technologies

In OOH Solutions By M4G Bureau - March 27, 2023

The goal is to “get the market ready for audience buy instead of billboard buy”, states the company

‘We are giving brands an opportunity to create maximum impact’

In OOH News By M4G Bureau - March 23, 2023

Glenn Pais, Proprietor of Clauderricks Enterprises, talks about the planning that went into setting up the massive 350 feet x 50 feet billboard at Kamshet on Mumbai-Pune Expressway. Edited excerpts of the interview with Media4Growth:

Kre8 Media expands partnership with StreetMetrics for mobile billboard measurement

In Digital OOH By Rajiv Raghunath - March 16, 2023

“Through the StreetMetrics platform, we know our engaging and highly visual custom mobile billboard solutions directly affect consumer decisions and behaviours,” says Shaun Habibian, owner of Kre8 Media Outdoor Advertising

Closeup crafts ‘Refreshing DOOH Campaign’ in Ahmedabad

In Campaigns By M4G Bureau - March 14, 2023

Planned by Rapport Outdoor, the campaign promoting ‘Closeup Triple Fresh Formula Toothpaste’ has been rolled out exclusively on DOOH billboards operated by Times OOH.

‘A Cry For Help’ now on Downing Street, busking stations and billboards across the UK

In Campaigns By M4G Bureau - March 10, 2023

The charity Pregnant Then Screwed and its creative partners Saatchi & Saatchi are ensuring the cry is impossible to ignore in the lead up to Mother’s Day on March 19

Mercedes-Benz India showcases Maybach on Bandra Focal

In OOH News By M4G Bureau - February 24, 2023

The one-of-its-kind billboard provides a towering brand presence for the Maybach on Mumbai’s Western Express Highway

‘Centre-read, full-motion digital billboards 5.8x more effective than traditional static roadside OOH’

In Research By M4G Bureau - January 30, 2023

Neuro-Insight used a car-driving simulation with Los Angeles residents for the study