UK’s 75Media forays into Scottish market with Wildstone backing
By M4G Bureau - May 03, 2023
75Media acquires 122 new billboard sites including largest outdoor advertising structure in Scotland
UK outdoor advertising operator 75Media has announced its move into Scotland with the acquisition of 122 new billboard sites, including Scotland’s largest roadside advertising structure, the M8 Tower in Glasgow.
The company’s expansion into Scottish territory comes as part of its long-term partnership with Wildstone, the UK and Europe’s leading provider of outdoor media infrastructure.
As well as Glasgow’s iconic M8 Tower, 75Media will now operate the Edinburgh Airport Tower which, combined with the M8 Tower, will offer brands almost 2.5 million impacts a fortnight in Scotland’s busiest roadside locations.
A further 70 classic 48 sheets, 43 digital 48 sheets and six digital 96 sheets will also launch 75Media’s Scotland billboard portfolio across Glasgow and Edinburgh conurbations. The acquisitions are expected to generate revenue of approximately £5 million for the operator.
Speaking about the Scottish expansion, 75Media’s managing director, Paul Inman, said: “This is a pivotal milestone in our growth strategy and will be instrumental in us realising our goal of becoming the number one billboard advertising network for brands in the UK.
“This new Scottish network will enable us to become a dominant player in the Scottish out-of-home (OOH) market, with more sites still to come.
Founder and CEO of Wildstone, Damian Cox, added: “We are delighted to have extended our framework agreement with Paul and his team through this Scottish expansion. 75Media represents a platform of exceptional media assets which we are excited to help grow rapidly. Their sales strategy is extremely interesting and shows how driven businesses can exceed revenue expectations without always relying on the mainstream agency model.
“We believe that DOOH is still very much in its infancy in the UK. Both broadcast and the premium side of the market will see significant growth and innovation within the next five years and we at Wildstone are excited to be spearheading that with our tenant base.”
Paul continued: ““It is an incredibly exciting time for us as a company and also a great honour to be taking on these prestigious sites, and we look forward to working with agencies and brands of all sizes across Scotland to help tell their stories, out-of-home.”