Magicbricks reinforces local connect with tactical rollouts

In Campaigns By Bhawana Anand - April 27, 2015

Relevance, localisation and topicality of the medium are central to the campaign

Kotak Mahindra Bank launches high-decibel OOH campaign post merger

In Campaigns By VJ Media Bureau - April 16, 2015

MOMS planned ubiquitous presence for the bank in the outdoor to create an impactful impression in the minds of Kotak Mahindra and ING Vysya customers

Urban Ladder: From online to outdoor

In Viewpoints By M4G Bureau - April 02, 2015

Urban Ladder recently stepped outdoors to utilise the OOH medium in various formats to launch conventional to clutter-breaking innovations. Manu Prasad, Director- Marketing, Urban Ladder shares his views about the brand's approach for this medium.

RBI rolls out pilot awareness campaign at Patna Railway Junction

In Campaigns By Nabamita Chatterjee - March 30, 2015

The OOH campaign, executed by Century Group of Companies, cautions passengers about fake currency notes and how to identify them

BMRC invites bids for ad rights on Reach–2 & Reach 4-A lines

In OOH News By VJ Media Bureau - March 25, 2015

Bangalore Metro Rail Corporation Ltd (BMRCL) has invited bids for selection of a licensee for advertisement on piers and portals from Magadi Road Metro Station to Mysore Road Metro Station along the Reach-2 of Namma Metro Stations and Banashankari Metro Station to Yelachanahalli Metro Station along the Reach 4A of Namma Metro Stations

Jagran Solutions wins a metal at RMAI's Flame Awards

In OOH News By VJ Media Bureau - March 24, 2015

The brand activation agency bagged a bronze for the'Arogya Rath' campaign in the category'Best Social Development Campaign of the Decade'.

Leading tourism boards attract urban audience through outdoor

In Campaigns By Bhawana Anand - March 20, 2015

Running successful campaigns in New Delhi, tourism boards like South Africa, Uttar Pradesh and Daman & Diu have very consciously selected the OOH medium to match their TG.

Kinetic India takes Urban Ladder outdoor

In Campaigns By Bhawana Anand - March 11, 2015

The maximum share of voice for the brand via OOH presence was created at important and strategic footfalls/traffic locations, key arterial roads which are the lifelines of a city, popular shopping destinations and malls, corporate hubs, major residential apartments and enclaves, IT parks and important connecting routes between the city IT hubs, and CBDs.

KMC files report against 4 defaulting agencies in Kolkata

In OOH News By Rajiv Raghunath - March 05, 2015

The Advertisement Department of Kolkata Municipal Corporation (KMC) has filed a report against the four defaulting agencies with the Officer-in-Charge, New Market Police Station, S N Banerjee Road, Kolkata.

Urban Ladder offers the best seat to passengers at KIA

In Campaigns By Bhawana Anand - March 05, 2015

To create awareness about the brand by letting passenger experience the actual product, the brand has placed some of their best-selling chairs on display in the lounge