Havas Media wins integrated media mandate for BlueStone.com

In OOH News By Nabamita Chatterjee - October 28, 2015

The account will be handled from Havas Media's Bangalore office.

We have no issue with tax structure but with by-laws: Anurag Bansal

In OOH News By Satarupa Chakraborty - October 15, 2015

In a market where authority regulations are posing as the biggest hindrance, the association should remain united in forming regulations and completely remove illegal media of the state.

YES BANK: Banking On Engaging OOH

In Viewpoints By M4G Bureau - October 05, 2015

In an exclusive chat with Outdoor Asia, Rajat Mehta shares more insights about the bank's marketing strategy and the role of OOH in the media mix.

UNIBIC tempts passersby through its attractive outdoor campaign

In Campaigns By Satarupa Chakraborty - September 22, 2015

The media mix included bus shelters as well as hoardings covering about 80 touch points across Banaglore.

Bringing music to Jo'burg traffic

In Digital OOH By BY DANETTE BREITENBACH - September 14, 2015

For the Standard Bank Joy of Jazz, the brand dug a little deeper, emphasising the live element of performance and taking live music to unexpected places

Bandhan Bank turns Kolkata to a blue city for their launch

In Campaigns By Nabamita Chatterjee - September 04, 2015

The campaign uses a mix of OOH formats, with high emphasis on transit media and media presence at transit points.

Qikwell establishes its health initiative in the outdoor

In Campaigns By Preethika Kotian - August 03, 2015

Qikwell utilizes various outdoor media formats to introduce and promote easy health services offered by the company.

OOH delivers in myriad ways, says Sagnik Ghosh

In OOH News By VJ Media Bureau - July 29, 2015

Speaking on the theme'How OOH works for my brand - a case study of Axis Bank' on day 2 of the Outdoor Advertising Convention that was held in Mumbai during July 24-26, Sagnik Ghosh, Senior Vice President & Head Marketing, Axis Bank, said that OOH is central to the bank's branding and communication strategy.

Advertising works best when it triggers business: Smita Jha

In OOH News By VJ Media Bureau - July 28, 2015

Speaking on the theme"OOH industry status & growth prospects - A statistical overview” on the opening day of the Outdoor Advertising Convention that was held in Mumbai during July 24-25, Smita Jha, Leader, Media & Entertainment, PwC, also stated that across the globe growth in physical infrastructure is increasing the bandwidth of the OOH medium itself.

Innovations key to OOH success, say bankers

In OOH News By VJ Media Bureau - July 28, 2015

The'Banking on OOH' session at the Outdoor Advertising Convention was addressed by Rajat Mehta, President & Country Head- Brand, Digital & Retail Marketing, YES Bank, Jasneet Bachal, Sr VP - Group Marketing, Kotak Mahindra Bank, and Anand Dubey, VP Marketing, IndusInd Bank.