Urban Ladder offers the best seat to passengers at KIA

Urban Ladder, an online furniture retail market recently innovatively utilized the OOH airport media to highlight the solutions it proposes to fit everyday objects and utilities into smaller spaces, all the while keeping a relaxing and homely feel. The brand has handpicked a group of hanging banners and mini totems at the Domestic Departure Lounge of Kempegowda International Airport (KIA), handled by JCDecaux India.

With an aim to create awareness about the brand by letting people experience the actual product, the brand has also placed some of their best-selling chairs on display in the lounge. By placing the creative on the attention grabbing hanging banner, the brand is reaching 100% Domestic Departure traffic while the showcase on the mini totem further augments the message reach by covering both International & Domestic traffic.     
 
 "Airports are high visibility area, especially when passengers have enough time to sit after the security check-in and before boarding which makes it a perfect location to capture attention. Placing the actual product for people to experience it rightly serves the purpose of our campaign,” said Manu Prasad, Director - Brand Marketing, Urban Ladder.

"Urban Ladder is a brand that makes your need for contemporary classic furniture fulfilled with products that blend beauty and functionality.
Likewise, our media at KIA provide modern as well as custom solution to suit every campaign objective and we are excited about partnering with a brand that shares our ideals,” added Alok Duggal, Business Head - KIA, JCDecaux India.