Data will drive spends: Shalini Kumar

In OOH News By Bhawana Anand - March 04, 2019

Shalini Kumar VP - Partnerships & Innovations, Star India, highlighted how data could add value to different transit advertising avenues at the 1st Transit Media Talks held in Mumbai on February 28th

1st Transit Media Talks Conference underscores the huge business potential of transit media across India

In OOH News By M4G Bureau - March 02, 2019

The conference touched upon different dimensions of transit media business, from consumer-centricity in communications, innovative design, green solutions and audience metrics to brand perspectives on using this media, media owners’ experience of investing in transit formats and media buyers’ approach to planning for transit media advertising

BMTC floats exclusive short-term ad rights for 200 Volvo buses

In OOH News By Ria Banerjee - March 01, 2019

The contract will be awarded for a period of five years

Airport advertising most relevant to engage TG: Executive Director (Commercial), AAI

In OOH News By Bhawana Anand - March 01, 2019

K L Sharma, Executive Director (Commercial), Airport Authority of India, highlighted the advantages of airport advertising at the 1st Transit Media Talks held in Mumbai

1st Transit Media Talks Conference to be convened in Mumbai tomorrow

In OOH News By M4G Bureau - February 27, 2019

The deliberations at the conference will centre on new and emerging investment and advertising opportunities in the transit media space

Ocean, AGS Airports launch 40m advertising tower near Glasgow International Airport

In Digital OOH By Rajiv Raghunath - February 26, 2019

The double-sided advertising screen will deliver more than two million impacts a fortnight as motorists and their passengers travel in both directions along the M8 motorway corridor between Glasgow and Edinburgh

Airport privatisation enters new phase as Adani Group wins bids to operate 5 airports

In OOH News By Rajiv Raghunath - February 26, 2019

With the large quantum of investments that will go into these airports, the infrastructure and services will be greatly augmented; in the medium to long term, that will augur well for the airport advertising business

K L Sharma, ED (Commercial), Airport Authority of India to address 1st Transit Media Talks Conference

In OOH News By M4G Bureau - February 26, 2019

K L Sharma will speak on theme of ‘What makes airport advertising fly high’

Money4Drive bags bus ad rights in Indore in pact with Proactive In & Out Advertising

In OOH News By M4G Bureau - February 21, 2019

The contract has been awarded for a period of 2 years

Network Fusion partners with Smaaash for exclusive branding rights

In OOH News By Bhawana Anand - February 19, 2019

As part of the alliance, Network Fusion will roll out advertising and branding activities in 32 centres across 17 cities catering to SEC A +, A segments in different age groups.