Money4Drive, a transit media owning firm, has won advertising rights on 82 Atal Indore City Transport Services buses, in partnership with Proactive In & Out Advertising. The two year-long tender project will offer 500 sq. ft of advertising space on each bus. The buses cover some 277 km of roads in the city.

Money4Drive and Proactive In & Out Advertising are planning to partner for similar projects in other cities too.

Money4Drive is an ‘On Vehicle Advertising Company’, based in Indore, Madhya Pradesh. The company is currently working in 15 states -- Uttaranchal, Rajasthan, Uttar Pradesh, Assam, Gujarat, Madhya Pradesh, Chhattisgarh, West Bengal, Maharashtra, Orissa, Telangana, Andhra Pradesh, Karnataka, Goa and Tamil Nadu.