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K L Sharma, ED (Commercial), Airport Authority of India to address 1st Transit Media Talks Conference

By M4G Bureau - February 26, 2019

K L Sharma will speak on theme of ‘What makes airport advertising fly high’

K L Sharma, ED (Commercial), Airport Authority of IndiaIn keeping with the massive expansion of airport infrastructure in the country, and the civil aviation boom that has been sustained for a few years now, K L Sharma, Executive Director (Commercial), Airport Authority of India (AAI) will be addressing the 1st Transit Media Talks Conference on the theme of ‘What makes airport advertising fly high’. The conference will be held at Courtyard by Marriott, Mumbai on February 28, 2019.

KL Sharma started his career in 1981 from Central Public Works Department (CPWD). From CPWD, he switched to the erstwhile National Airports Authority, as Asstt. Executive Engineer (Elect) in 1989. After working at various levels, he was elevated as General Manager Engg, Northern Region in 2009. He was General Manager Engg North-Eastern Region, General Manager lT CHQ, and General Manager Engg Western Region before further elevation as Regional Executive Director.

Sharma served as an Airport Director, Udaipur Airport from 2005 to 2009. During this period there was a huge expansion of the airport involving extension of runway, extension of apron, construction of New Terminal Building, Construction of New ATS Technical Block. While working at various capacities in AAI he was involved in the development of Jaipur, Jammu, Paro Bhutan, Lucknow, Varanasi, Chandigarh, lmphal, Jorhat, Port Blair, Pekyong, Jharsuguda and Dehradun Airports.

As Regional Executive Director (Western Region) and also as Regional Executive Director (Eastern Region) he was instrumental in developing underserved & unserved Airports under Regional Connectivity Scheme (RCS)- UDAN (Ude Desh Ka Aam Nagrik). During this period, Airport at Pekyong (Green field and also first airport of Sikkim), Jharsuguda Airport in Orissa and Ambikapur Airport in Chattisgarh got Licenced from DGCA for general public use.

Sharma is Electrical Engineer Graduate, have Diploma in Management and also acquired lnternational Airport Professional (lAP) designation from lnternational Civil Aviation Organization (ICAO). He has got training in llM Ahmedabad on Airport Management. He is also a fellow member of lnstitution of Engineers, lndia and Life Member of lndian Society of Lighting Engineers. He has written various papers for in-house and for other magazines.

The deliberations in some of the other sessions at the conference will touch upon:
• The big media investment opportunities in transit segments like Tier I & II airports, railways, Metro networks, bus transport networks, cabs, among others
• Viability of transit media investments in the medium- to long-term
• Enhancing the attractiveness of transit media for brand advertising
• Use of digital technologies to augment transit media
• Green solutions for transit media
• Innovative designs for transit media
• What kind of audience measurement metrics can be employed for transit media.



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