Pikasso Group establishes operations in Italy with classic & DOOH formats, mall & retail advertising

In OOH News By Rajiv Raghunath - December 14, 2022

Antonio Vincenti, Founder and CEO of the Pikasso Group and General Manager of Pikasso Italia, says: “The decision to establish Pikasso Italia is strategic and is based on a market study that indicated precise opportunities where our experience can represent an added value. Pikasso Italia is having a long-term objective.”

AirAsia goes full throttle with pDOOH to power mega sale take-off

In Digital OOH By M4G Bureau - December 06, 2022

A whopping 7 million free seats were offered to celebrate an incredible 700 million passengers flown in conjunction with the airline’s 21st anniversary.

Welspun Quick Dry Towel branding writ large on Delhi Metro Blue Line rakes

In Campaigns By M4G Bureau - November 24, 2022

The brand has consistently opted for OOH formats to promote this product offering

Bright Outdoor Media gives Bombay Realty campaign the pride of place in Mumbai

In Campaigns By M4G Bureau - November 24, 2022

The campaign has been executed mainly on traditional formats

Watch this space! Sky is not the limit

In OOH News By M4G Bureau - November 07, 2022

Research points to the scope of space advertising using CubeSats

Asian Paints steals the spotlight with ultra sheen campaign spread

In Campaigns By M4G Bureau - October 19, 2022

This widespread OOH campaign by MOMS Outdoor Media Solutions for Asian Paints aims to highlight the brand’s new product Royale Glitz across different markets using multiple formats, including billboards/unipoles, DOOH, bus shelters, mall media, airport media and transit media (metro train, cabs, bus).

Mera Hoardings sets the ground for Legends League Cricket campaign

In Campaigns By M4G Bureau - September 28, 2022

The multi-city campaign was rolled out on multiple formats – from billboards, large format digital screens to cricket ground periphery boards.

Redmi K50I powered by MediaTek reinforces ‘Live Extreme’ positioning with DMRC Pink Line train branding

In Campaigns By M4G Bureau - September 05, 2022

The month-long campaign has been launched on multiple media formats offered on the Pink Line including complete external train wrap, 72 display panels available inside the metro trains, and information display screens.

Cricketer Ajinkya Rahane to talk about his inspirational journey to the highest level, at OAC 2022

In OOH News By M4G Bureau - July 26, 2022

Ajinkya Rahane is one of India’s most formidable middle-order batsmen who has represented the Indian team with great distinction at the international levels.

Times OOH unveils advanced, impactful ad network at Kolkata International Airport

In OOH News By M4G Bureau - June 13, 2022

The formats include impactful video walls, a network of digital screens, static media, wall wraps, interactive experience zones, billboards, etc.