Welspun Quick Dry Towel branding writ large on Delhi Metro Blue Line rakes
By M4G Bureau - November 24, 2022
The brand has consistently opted for OOH formats to promote this product offering
For people on the go, easy living solutions make a perfect fit. Welspun Group, one of India’s fastest-growing global conglomerates with businesses in Home Textiles, Flooring Solutions, Advanced Textiles, DI Pipes, Pig Iron, TMT bars, Stainless Steel, Alloy, Line Pipes, Infrastructure & Warehousing, is promoting its quick dry towel through the advertising campaign that is also visible on the OOH canvas.
The brand’s Delhi Metro train wrap is a case in point. This branding is visible on the DMRC Blue Line connecting Vaishali & Noida with Dwarka.
Welspun has used different and unique formats to promote this product in recent years. Back in 2019, a campaign ‘Jaldi Sukhe, Jaldi Sukhaye’ launched at the Kumbh Mela was targeted to reach almost five lakh people there. 3,000 Welspun Quik Dry towels were kept outside the changing rooms for women each day, giving them first-hand experience with the product. Apart from branding 20 changing rooms at the bathing ghat, Welspun had also set up a stall in the commercial area of the Kumbh and rolled out geo-targeted notifications for on-ground interaction.