The second day of the convention began with thought provoking talks on the need to relook at brand communication and audience fragmentation.
The brand has consistently opted for OOH formats to promote this product offering
The Delhi Metro train wrap says aloud it’s ‘Burger Time'
For this campaign, Punjab National Bank leveraged the Yellow Metro line that recorded a ridership of 1.16 million passengers in May-July 2022.
The fashion clothing brand displays the recently-launched men’s range and new communication on Line 3 of DMRC, attracting the commuters from all walks of lives
Even as the Kashmere Gate Delhi Metro station infrastructure is being expanded under Phase III of the DMRC network, TDI International which holds the media rights...
The brand has wrapped Delhi Metro Line II rakes; eg. communications holds the rights on this stretch
Brandscape has executed the one-month campaign; eg, communications holds the media rights on DMRC Line III
eg. communications has executed a three-month campaign of Oriental Insurance that entailed wrapping the Delhi Metro rakes running on Line II (Samayapuri Badli to Huda City...
Kinetic India executed the one-month campaign using a mix of Rapid Metro, Metro and Volvo bus media
High-impact ads were placed in strategic urban locations such as highways and transit hubs in Delhi and Bengaluru
Pizza Hut taps into tier 2 and tier 3 cities with a strategic outdoor campaign in Katni, Madhya Pradesh, and...
The campaign, executed by GroupM OOH Solutions, featured eye-catching bus shelter installations in Delhi and colourful wraps on 20 buses...
With a clever Gujarati twist, Zepto’s latest OOH campaign ensures that essentials are delivered in just 10 minutes, keeping the...
This campaign was designed for pan-India coverage across more than 16 key cities, strategically designed to maximise reach and engagement.
Executed by Posterscope India, the mural captures the dark, chaotic essence of the character ahead of the film's release
Unilever has finalised its global media review, reappointing WPP's Mindshare in key markets such as the US, UK, and China....
Hero Cycles has selected Efficacy Worldwide as its Agency of Record, following a competitive multi-agency pitch, marking a new direction...
Before her current role at Polycab, Shwetal spent three years as the Chief Marketing and Communications Officer at Shoppers Stop.
This creative campaign, executed by Posterscope India, transforms an ordinary public space into a captivating visual spectacle, inviting passersby to...
The advertising rights cover multiple advertising formats such as backlit hoardings, wall panels, clip-on boards, standees, and pole branding, ensuring...
Ashish Limaye, CEO of Craving Digital, discusses how digital content is reshaping advertising across industries, with a special focus on...
OpenDirect 2.1, the updated programmatic trading standard, allows OOH buyers to plan, buy, activate and report directly from premium publishers
Adonmo, co-founded by Sravanth Gajula and Sandeep Bommireddi, has secured $25 million in funding to expand its innovative digital advertising...
The recent Auto Show 2024 at Nexus Ahmedabad One Mall showcased the effectiveness of out-of-home advertising in boosting brand visibility...
