Campaigns
Oriental Insurance dominates Delhi Metro Line II
eg. communications has executed a three-month campaign of Oriental Insurance that entailed wrapping the Delhi Metro rakes running on Line II (Samayapuri Badli to Huda City Centre)
Leading OOH firm eg. communications has executed a three-month campaign of Oriental Insurance that entailed wrapping the Delhi Metro rakes running on Line II (Samayapuri Badli to Huda City Centre). The campaign, that was rolled out on March 27, showcased the insurance major’s offerings, as also a callout to people to join as insurance agents.
For BFSI brands, metro wraps and branding of Metro media are among the most preferred OOH media to connect with a large audience that is on the go.
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industry updates
Aashirvaad leads devotees on a ‘Bhakti Pathe’ at Puri Rath Yatra
Kromodyne Digital Solutions to showcase advanced digital printing solutions at OAC expo 2025
Dipankar Sanyal, CEO, Platinum and MRP, joins OAC panel to discuss OOH commoditization
Polaroid captivates NYC with an “Authenticity” OOH campaign
Chitra OOH to showcase extensive Gujarat OOH inventory at OAC expo 2025
Puma becomes PVMA for PV Sindhu
HOCCO’s Aamchi campaign brings mango tree to Ahmedabad
Acclaimed Actor Manoj Joshi to deliver an inspirational address at OAC 2024
Zepto’s Fast 10 Minute Delivery Saves the Day for Game Night in Ahmedabad!
Blinkit in association with Kinetic India goes all Bollywood
‘Let’s create an empathetic space for women’
‘It won’t just be a man’s world anymore’
‘We’re actively exploring acquisitions and working to increase our inventory’
A habit of success at Prakash Arts
‘OOH is an important channel to connect with corporate audiences’
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Superman takes flight on Mumbai’s Bandra-Worli Sealink
s part of a high-impact promotional campaign for the highly anticipated new Superman movie, set to release on July 11th,...
Blinkit and Maybelline’s smudged billboard
The "smudged" effect on the initial text immediately draws attention, creating a visual metaphor for the very problem the Maybelline...
Polycab’s ground-level OOH presence at Jagannath Puri Rath Yatra 2025
The company's strategy focused on providing practical support and amenities for the millions of devotees participating in the annual festival.
‘The Ranveer Singh Meal’ hits the streets with McDonald’s cab campaign
With quirky cab makeovers across key cities, everyday rides turn into a celebration of flavor, fandom, and full-on fun
Hershey’s Kisses says “Happy Birthday Zepto” on Mumbai’s streets
The core of the campaign's interactivity lay in encouraging passersby to take their favorite Hershey's Kisses
Wonderhood Studios and The British Skin Foundation release striking real-time DOOH installations
Live UV around Ocean Outdoor screens burns different skin tones in real time
Koddi and DEEL Media join hands to streamline DOOH buying across screens
The partnership follows Koddi’s recent expansion of its retail media capabilities in-store and on-site
Vritti Mindwave Media to deploy 20 LED vans at Pandharpur Yatra
These mobile platforms will offer live online darshan of Lord Vitthal interspersed with branded content, allowing advertisers across FMCG, BFSI,...
Broadsign unveils automated in-advance DOOH transactions
Programmatic media buyers can now leverage Broadsign In-Advance to secure guaranteed DOOH campaigns months ahead of delivery using technology built...
“AI poised to redefine OOH landscape”, Aman Nanda, CSO & Head of Marketing at Times OOH
Aman Nanda, CSO & Head of Marketing, Times OOH, discusses AI's role in reshaping the OOH advertising landscape.
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Campaigns
Blinkit and Maybelline’s smudged billboard
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Campaigns
Polycab’s ground-level OOH presence at Jagannath Puri Rath Yatra 2025
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Creative Concepts
Superman takes flight on Mumbai’s Bandra-Worli Sealink
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OACGaurav Soni, Head of Media at Perfetti Van Melle, to join panel discussion on OOH commoditization at OAC 2025
