Campaigns
Alia Bhatt gives HUL’s Lux a refreshing presence in the outdoor
Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the’Be Fresh. Be Fragrant’ proposition
Bollywood star Alia Bhatt, the new face of beauty bar of the stars Lux, beckons consumers with the ‘Be Fresh. Be Fragrant’ proposition through the HUL brand’s OOH campaign that leaves a refreshingly green hue on Mumbai’s OOH landscape.
While it was Leela Chitnis who featured in the brand’s first ever advertisement (in 1909) as the brand ambassador, there have been many others like Madhuri Dixit, Juhi Chawla, Aishwarya Rai Bachchan, Priyanka Chopra, Katrina Kaif, Asin and Deepika Padukone who have been the faces of the brand.
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OAC
CEO & Founder of PODO Media Network, Daewon Kim to speak at OAC 2025
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OAA
Pernod Ricard India’s Head of Media and Digital, Aatika Ansari joins OAA 2025 jury
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OAA
General Manager, Head of Media at Sun Pharma, Tejash Chheda joins OAA 2025 Jury.
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Industry News
‘The Attention Dividend’ – premium large format DOOH commands 5x more attention than digital channels