Campaigns
Tourism Australia beckons Indian outbound travellers for the Down Under experience
The campaign has been handled by Glo – Greenline (The OOH arm of Lodestar UM) and has been executed in Delhi NCR, Mumbai & Bangalore
As tourism stages a strong comeback, OOH campaigns promoting tourist destinations are growing in number. Ahead of the T20 cricket World Cup hosted by Australia, an attractive OOH campaign was rolled out in Indian cities, highlighting the unique experiences to be had Down Under.
Australia Tourism branding (Come and say G’day) can be seen on OOH media elements around Ultra HNI residential areas. The campaign is also visible across key arterial roads and high traffic junctions. Corporate hubs and media leading towards airports have also been activated.
Multiple colourful creatives highlighting the cities and attractions in Australia have been used to break monotony and weave a story. The campaign has been handled by Glo – Greenline (The OOH arm of Lodestar UM) and has been executed in Delhi NCR, Mumbai & Bangalore.
-
Campaigns
Amazon Prime Video rolls OOH campaign in Mumbai for Do You Wanna Partner
-
Tenders
Sri Garima Publicity secures rights for 16 LED screens at DRM Office, Hazratganj
-
Industry News
AI surveillance vehicle rolled out to monitor ads in Varanasi
-
International Events
WOO Forum Seoul to spotlight regulation and automation in global OOH