Tourism Australia beckons Indian outbound travellers for the Down Under experience

As tourism stages a strong comeback, OOH campaigns promoting tourist destinations are growing in number. Ahead of the T20 cricket World Cup hosted by Australia, an attractive OOH campaign was rolled out in Indian cities, highlighting the unique experiences to be had Down Under.

Australia Tourism branding (Come and say G’day) can be seen on OOH media elements around Ultra HNI residential areas. The campaign is also visible across key arterial roads and high traffic junctions. Corporate hubs and media leading towards airports have also been activated.

Multiple colourful creatives highlighting the cities and attractions in Australia have been used to break monotony and weave a story. The campaign has been handled by Glo – Greenline (The OOH arm of Lodestar UM) and has been executed in Delhi NCR, Mumbai & Bangalore.